CTA in email marketing campaign !

[blogbiz]

Hello everyone, I wanna ask you please, in my indoctrination welcome email marketing campaign should I involve CTA ? in the first email or the second or even the third welcome email ? please any advice and explanation

thanks alot

 

[Ariel-ActiveRevenue]

it’s smart to think about pacing here. In your welcome sequence, the first email should focus on building trust, setting expectations, and delivering value—this is where you “warm up” your audience, not push them. You can include a soft CTA right away (e.g., “Check out this free guide” or “Follow us on Instagram”) but save your stronger sales CTAs for email #2 or #3 once they’ve had time to engage with you. That way, you’re not selling to a cold lead—you’re inviting someone who already knows and trusts you.

By the way, I’m with ActiveRevenue, a self-serve DSP (CPC/CPM) that works with marketers running traffic campaigns, so if you ever want to test driving qualified clicks to grow that list faster, dm me in private