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CPV Lab Pro

Official CPV Lab Pro 2018-07-27

CPV Lab Pro

Service Manager
Service Manager
affiliate
CPV Lab Pro
CPVLabPro-Version8-wide2.jpg


Hi everybody!

We have some awesome news: CPV Lab Pro just got a new look!

This means a new design, new interface, new look and feel and an overall better UX.

Did I mentioned that it is fully responsive? Well… it is!

So with Version 8 you get easy access to the most important metrics and campaigns with a new dashboard! Plus, the campaigns are easier to read, and they have a cleaner look.

If you want to give it a try, you can do so with our 30 Days FREE trial.

Cheers,

Julia

PS: For now the new design is available with the PRO and Expert plans. But we are working to implement the new design & features on the Starter version as well…. Starter users, we didn’t forget about you!
 
Voluum

CPV Lab Pro

Service Manager
Service Manager
affiliate
CPV Lab Pro


Hi everyone,

We have some great news!

CPV Lab Pro is now integrated with Facebook CAPI!

What does it mean?


It means that you can send information back to Facebook automatically for your Facebook Campaigns.

What is Facebook Conversion API (CAPI)?

Mainly, the Facebook Conversions API allows advertisers to send web events from their servers directly to Facebook. Server to server.


• Since the latest updates for iOS14 where launched, Facebook campaigns had a lot to suffer.

• One of the most painful issue for advertisers is that conversions are no longer accurately tracked in Business Manager.

• But using a 3rd party tracking system you can minimize the impact of iOS14 updates as you track everything in your tracker.

And with the NEW integration with Facebook CAPI, you can now send information (e.g. conversions, purchases) back to Facebook platform automatically.

I want to make it clear, Facebook conversions API will not resolve the tracking limitations coming with iOS14 for mobiles, but will definitely increase your chances to attribute more conversions to your ads. It will help Facebook do it’s job better.

By using the CAPI the accuracy is increased and it is a good approach for the cookieless era coming (browsers blocking cookies, ad blockers, etc).

Here you can find more info about the latest additions from Version 8.1.

Don't forget about 30 Days FREE trial if you want to test the new version;)

Cheers,
Julia
 
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