<a href="http://www.flickr.com/photos/76818439@N00/2105468277/" title="CPA TV by 5starAffiliatePrograms, on Flickr"><img src="http://farm3.static.flickr.com/2078/2105468277_4ffa5b1a41_o.jpg" width="169" height="108" alt="CPA TV" align="left" hspace="10" /></a> Well that's a new one on me... didn't know anyone did TV commercials on a CPA basis, but it appears a company called <a href="http://www.revshare.com/">REVShare</a> does. A Press Release just came across my reader, <a href="http://www.techcrunch.com/2007/12/11/revshare-raises-20-million-for-cost-per-action-tv-ad-business/">via TechCrunch</a> so I thought some of the big advertisers that read the 5 Star blog may be interested in learning more.
"<a href="http://www.revshare.com/">REVShare</a> CPA advertising bears a great deal of similarity to Google?s AdWords model. We?ve essentially done for television what Google has done on the Internet by removing the barriers for entry, and making a vast amount of media not only easier to acquire but also easier to manage,? said Joseph Gray, CEO and founder."
<blockquote>Press Release: <a href="http://www.revshare.com/pressrelease/07dec10.html">Carlyle Group & H.I.G. Ventures Make $20 Million Investment in REVShare</a> - "Founded in 1989, <a href="http://www.revshare.com/">REVShare</a> utilizes a proprietary bidding system whereby advertisers specify a price they are willing to pay per response (i.e. when someone is prompted to call a toll-free number or visit a website) and the air time is allocated according to media return on investment (ROI). Under this system, stations are able to sell their inventory without revealing the effective rate of their ads, and advertisers are able to pay rates that are determined by a combination of market forces and response to their ads." </blockquote>
"<a href="http://www.revshare.com/">REVShare</a> CPA advertising bears a great deal of similarity to Google?s AdWords model. We?ve essentially done for television what Google has done on the Internet by removing the barriers for entry, and making a vast amount of media not only easier to acquire but also easier to manage,? said Joseph Gray, CEO and founder."
<blockquote>Press Release: <a href="http://www.revshare.com/pressrelease/07dec10.html">Carlyle Group & H.I.G. Ventures Make $20 Million Investment in REVShare</a> - "Founded in 1989, <a href="http://www.revshare.com/">REVShare</a> utilizes a proprietary bidding system whereby advertisers specify a price they are willing to pay per response (i.e. when someone is prompted to call a toll-free number or visit a website) and the air time is allocated according to media return on investment (ROI). Under this system, stations are able to sell their inventory without revealing the effective rate of their ads, and advertisers are able to pay rates that are determined by a combination of market forces and response to their ads." </blockquote>