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CopyWriting Books

Discussion in 'Copywriting' started by Anthony Little, Jul 17, 2018.

What skills do you need as a copywriter

  1. Vocabulary

    1 vote(s)
    16.7%
  2. Curiosity

    4 vote(s)
    66.7%
  3. Research skills

    1 vote(s)
    16.7%
  4. Don't need any skills

    0 vote(s)
    0.0%
  1. Anthony Little

    Anthony Little Affiliate affiliate

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    I've been trying to work on my Copywriting skills. I wanted know are there any Copywriting books you recommend.
     
  2. CPA Evolution
  3. azgold

    azgold Super Moderator Super Mod moderator affiliate

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    iHunt, [email protected] and Marc like this.
  4. Ben@Advidi

    [email protected] Affiliate Manager Affiliate Manager affiliate

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    Great question. I love seeing curiosity/research on your list!!!

    azgold listed some great threads. Here's what I think give copywriters their advantage:

    Curiosity (synthesis of knowledge is the copywriter's true advantage)
    Humility (see opportunities in rare places)
    Bravery (willing to ask for the sale)
    Passion (you have to love what you do, or your ideas will stagnate)
    Emotion (people make decisions emotionally; great copywriters can emulate these emotions in words)

    Research is vital, wordplay is nice, tactics like open loops/scarcity are helpful... but all that comes easily when you focus on developing like these traits

    just my opinion of course :D
     
    Drake Marketing and azgold like this.
  5. Graybeard

    Graybeard Well-Known Member affiliate

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    azgold likes this.
  6. pomeshka

    pomeshka Affiliate affiliate

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    i didn't know that such books exist. interesting
     
  7. benway20

    benway20 Affiliate affiliate

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    That's an interesting book though. I might check our local bookstore if they have a copy.
     
  8. andrebless

    andrebless Affiliate affiliate

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    Adaptability.
    Researching your way to good content.
    A good understanding of SEO.
    The ability to get focused.
    Time management.
    Editing, editing, and more editing.
    Staying in demand.
     
  9. Drake Marketing

    Drake Marketing Affiliate affiliate

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    Not exactly copywriting, but Bird by Bird by Anne Lemott is pretty good - it's about writing in general, including fiction. worthy of building a workshop around.
     
  10. Mansi shrivastav

    Mansi shrivastav Affiliate affiliate

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    We need good skills for a copywriter as Refined writing skills to be a great copywriter, we need to write well, understanding of user experience and writing with empathy. Good English language skills are the most important and curiosity and great listening skills. I think this is an important skill for a copywriter.
     
  11. strickie

    strickie Affiliate Manager Affiliate Manager affiliate

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    Cashvertising, Scientific Advertising, Ogilvy On Advertising
     
  12. Graybeard

    Graybeard Well-Known Member affiliate

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    If you want to write English copy you need to understand the use of words.
    'we' and '( all | many |some ) of us' do not mean the same thing.
    ^^ demand and suggest have very different meanings.
    What are 'imperatives'? | Learn English
    'we' are asking and 'we' are telling <<< note how he uses we

    • WE are going RIGHT NOW!<<< Used as an imperative or demand.
    • Can we go now? Are you done? <<< A pseudo polite demand
    • May we leave now? Asking to leave (politely) <<< Asking permission
    • We went out to eat after going to the zoo. <<< A narrative in the past tense.

    English is a very hard language to learn correctly.
    A native English speaker (one that is educated) sees these type errors instantly and whatever is being said loses credibility.
    The MOST important thing is competency in the language you are trying to write copy in.
    Either write copy in your own language. Or, pay someone to write it or to edit any copy that you do in other than your native tongue.

    That is --if you want your ad or web copy, (in our context here), to work well.
    It's time and money well spent.
     
    Last edited: May 2, 2019
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