Everyone wants better ROAS. Few actually earn it. This chat app advertiser did.
It wasn’t by chasing clicks, but by teaching the algorithm what good looks like. They didn’t reinvent performance advertising. They just played it better, feeding the algorithm more data and structuring a smarter video ad campaign. The success is in the numbers – a daily spend increase from $50 a day to $830.
Here’s why a video ad campaign crushed it in this chat app vertical:
Campaign breakdown
Tactics & Tricks
Main takeaways
It wasn’t by chasing clicks, but by teaching the algorithm what good looks like. They didn’t reinvent performance advertising. They just played it better, feeding the algorithm more data and structuring a smarter video ad campaign. The success is in the numbers – a daily spend increase from $50 a day to $830.
Here’s why a video ad campaign crushed it in this chat app vertical:
- They build an instant emotional connection.
- They’re naturally contextual. Watching people on screen mirrors in-app interaction.
- Online video advertising grabs and holds attention – plenty of time to sell the story.
- They convert spontaneous users. Audiences are spending their time on mobile, where impulsivity rules.
Case Study: How a Video Ad Campaign Significantly Increased ROAS
We'll cover: Campaign breakdown Tactics & Tricks Main takeaways
