Rivertraffic
Member
Recently we looked at a push traffic campaign in the betting vertical that showed stable performance.
Campaign setup:
GEO: Nigeria
Traffic format: Push
Daily budget: around $100
Key metrics observed during testing:
CTR: around 2.3%
Average CPC: approximately $0.02
The campaign performed best during evening hours when football discussions and match activity increased.
The main takeaway — timing and GEO selection play a major role in push traffic performance.
Campaign setup:
GEO: Nigeria
Traffic format: Push
Daily budget: around $100
Key metrics observed during testing:
CTR: around 2.3%
Average CPC: approximately $0.02
The campaign performed best during evening hours when football discussions and match activity increased.
The main takeaway — timing and GEO selection play a major role in push traffic performance.
