I decided to test nutra for Bulgaria - I had been considering this GEO for a long time, but somehow I never got around to it, I was making steady profits and didn't want to mess with anything else. But after discussing it with the fellas, I heard that all kinds of ‘female’ nutra are doing well in the Balkans.
I wrote to support and they advised me to start with varicose veins - the payment was $7.2.
I searched through and decided that I could approach it from the perspective of a daughter who cares for her mother, something like, ‘Mum didn't believe it until she tried it herself, and as a result, she was able to find a husband after a long period of loneliness.’
They gave me a good seller of FB accounts, and support put up a bunch: they told me which target audience and cities were best to choose so that everything would be fine with approval and conversion.
Launch strategy
I created one Facebook campaign in the format: 1-10-10. The main logic is that the more ad sets there are, the cheaper the lead will be and the faster the lead generation will be.
Target audience: women aged 40+. They suffer from leg pain, varicose veins, fatigue, and lose confidence in themselves. They often buy products ‘on recommendation,’ especially if it looks like a personal story rather than an advertisement. That's where the idea came from: to approach them from the perspective of a daughter to touch their hearts.
I only posted on Facebook and Instagram feeds, cutting off other placements from the start because I know they perform poorly. Yes, they may be cheaper, but the traffic quality is worse and they will be stopped sooner or later.
Creatives:
I didn't reinvent the wheel. I chose three options:
1. A picture of a leg with varicose veins + a caption from the daughter:
‘My mum didn't believe me until she saw the results with her own eyes’ -
(‘Mum didn't believe me until she saw the results with her own eyes’).
It was very effective. Comments like: ‘Where can I buy it?’, ‘I want to try it too’, ‘Did it really help?’
2. Before/after - a classic photo collage.
It worked slightly less well, but still consistently - people love visuals.
3. Video (more precisely, a slideshow) — photos + voiceover in Bulgarian (generated in AI). Moderation was a bit capricious, but it got approved (when I started warming up the content through the fanpage on Facebook)
Landing page
I did it myself, I won't give the link because I'm now promoting it to other geos and continuing to promote it in the same geo, but in an improved form so that the audience doesn't get tired of it.
The numbers:
I spent $590 over 5 days. I got 100+ leads.
Revenue was $2,200, with a net profit of about $1,700.
Conclusion: for those looking for a new market with reasonable rates, Bulgaria is a viable option. The key is to keep it simple. Simple creatives, a slight degree of localisation, an honest message – that's all it takes.
I wrote to support and they advised me to start with varicose veins - the payment was $7.2.
I searched through and decided that I could approach it from the perspective of a daughter who cares for her mother, something like, ‘Mum didn't believe it until she tried it herself, and as a result, she was able to find a husband after a long period of loneliness.’
They gave me a good seller of FB accounts, and support put up a bunch: they told me which target audience and cities were best to choose so that everything would be fine with approval and conversion.
Launch strategy
I created one Facebook campaign in the format: 1-10-10. The main logic is that the more ad sets there are, the cheaper the lead will be and the faster the lead generation will be.
Target audience: women aged 40+. They suffer from leg pain, varicose veins, fatigue, and lose confidence in themselves. They often buy products ‘on recommendation,’ especially if it looks like a personal story rather than an advertisement. That's where the idea came from: to approach them from the perspective of a daughter to touch their hearts.
I only posted on Facebook and Instagram feeds, cutting off other placements from the start because I know they perform poorly. Yes, they may be cheaper, but the traffic quality is worse and they will be stopped sooner or later.
Creatives:
I didn't reinvent the wheel. I chose three options:
1. A picture of a leg with varicose veins + a caption from the daughter:
‘My mum didn't believe me until she saw the results with her own eyes’ -
(‘Mum didn't believe me until she saw the results with her own eyes’).
It was very effective. Comments like: ‘Where can I buy it?’, ‘I want to try it too’, ‘Did it really help?’
2. Before/after - a classic photo collage.
It worked slightly less well, but still consistently - people love visuals.
3. Video (more precisely, a slideshow) — photos + voiceover in Bulgarian (generated in AI). Moderation was a bit capricious, but it got approved (when I started warming up the content through the fanpage on Facebook)
Landing page
I did it myself, I won't give the link because I'm now promoting it to other geos and continuing to promote it in the same geo, but in an improved form so that the audience doesn't get tired of it.
The numbers:
I spent $590 over 5 days. I got 100+ leads.
Revenue was $2,200, with a net profit of about $1,700.
Conclusion: for those looking for a new market with reasonable rates, Bulgaria is a viable option. The key is to keep it simple. Simple creatives, a slight degree of localisation, an honest message – that's all it takes.
