Buyer intent keywords.

[Chris D. Armstrong]

When choosing keywords to bid on what is your approach to finding the right buyer keyword for a product that is not well known yet?

 

[Graybeard]

*buying* intent would be signaled with;
'buy', 'try', 'get', 'use', 'price' a verb of some sort ...

you are thinking 'like', 'for', 'need' that's more creative than intent IMO