moneydrop2021
Active Member
My prospective client wants to build customer personas for his new business, but he wants them to be determined by something other than intuition. He said intuition is Ok, but he wants to concrete data, such as the percentage of specific demographics and geos that visit similar websites like his business. He doesn't have any data, such as from google analytics, since he is building up the business from ground zero. I told him Semrush and Similarweb could give a "rough estimation" of the demographics and geos to build his customer personas. Are there websites that sell accurate data to make this type of decision? I told him to do a face-to-face survey with at least 100 people, but he said it was too expensive.