Bing: 18 things you need to know about SEO

[djbaxter]

18 things you need to know about SEO
by Duane Forrester, Bing Webmaster Blog
August 22, 2011

Let's take a look at some of the bigger ticket issues folks should focus on when optimizing their websites. This list is not meant to cover everything, but to focus in on some of the more important aspects you should look at addressing. The first part of this list is presented in a rough order of importance based on getting work done. In many case, you'll find your own circumstances won't allow your focus and investments to match this list. Don't sweat it. This list represents the ideal for a freshly planned website, prior to being built out. If your circumstances slide you in at random points in this list, don't worry about it. The point is this is a solid place to start from. As opposed to, say... investing time in a link buying program, or in a social "liking" scheme.

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[djbaxter]

Bing Gives a List of 18 SEO Fundamentals
By Rob Young
August 23, 2011

1.Make sure your site is crawlable by using an XML sitemap, a robots.txt file, and well-structured on-site navigation.
2.Improve your site structure by using an HTML sitemap and linking to trusted sources both within your site and outside of it.
3.Create a solid content hierarchy by doing basic keyword research and avoiding placement of your content in rich media such as Silverlight and Flash.
4.Use a short meta title that has fewer than 65 characters and that’s unique to each page, and try to include the targeted keyword toward the beginning of that title.
5.Use a unique meta description tag.
6.Create quality content (following the guidelines Bing provided earlier).
7.When you build links, focus on keyword-relevant anchor tags that link back to quality content on your page.
8.Create an RSS feed.
9.Use schema.org markup.
10.Create a user interface that prioritizes the user experiences; the search perspective on things like page load time aren’t as important as how the user responds.
11.Encourage social sharing with the use of social buttons.
12.Don’t cloak your website.
13.Don’t use link farms.
14.Don’t engage in three-way linking.
15.Don’t duplicate content.
16.Don’t use auto-following on the social front.
17.Don’t use thin content.
18.Don’t buy links.

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[giggleberries]

Fantastic article, much of it I already knew, however, the info available at schema.org - Getting Started was something I did not appreciate and yet very very useful.

Thanks

 

[bigcat1967]

The <meta description> tag can be longer and should also contain the keyword or phrase you’re targeting.

Just wondering if Bing pays attention to the meta keyword tag (or Yahoo for that matter).

 

[djbaxter]

Just wondering if Bing pays attention to the meta keyword tag (or Yahoo for that matter).

No, not at all.

 

[iqbal]

fantastic article

 

[Replacemyscreen.co.uk]

I have found my SEO is much better on bing than on google and I never even thought about working towards a higher ranking on bing. Not complaining haha.

 

[Peter Ridell]

Hi, Everyone

I found this very useful for me, in these days; Search Engine Optimization plays a very important role in online business? Keep on sharing.


Cheers