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Best SEO Tips For Small Websites..

Discussion in 'Search Engine Optimisation' started by Tanay Kumar Das, Mar 31, 2019.

  1. Tanay Kumar Das

    Tanay Kumar Das Affiliate affiliate

    A search engine optimization involves thousands of actions that are required to be planned and executed in a proper manner. In most cases, it has been found that people give up their idea of investing in SEO services. But the reality is quite different from your imagination. You can improve the ranking of your website by implementing the best SEO practices for your newly launched website. The reason being well-planned SEO practices will not harm the budget of your website no matter how small the website is. Now if your SEO is done in a proper manner then it can easily increase the visibility of your website.

    So let's explore the facts of SEO services which can help your business website to rank higher on search results.

    · Devising the content in a proper manner:-

    In digital marketing, experts often opines that content is the king. Without appropriate and proper content you cannot rank your website higher on search engines. So, planning the content in the right manner is very important. The reason being the more attractive the content the better will be your rank in Google Search results. This will persuade your consumers to visit your website time and again.

    · Keyword Research:-

    Since your brand is a new entrant in your business category. So, you need to make a proper keyword research as per the requirement of your clients or customers for providing them better SEO services. For example, if you are a web development company then you need to observe the trends that how a layman or your consumers are searching on Google. Then you will get a clear idea that which keywords you must focus to drive maximum traffic for your business. These things must be considered while seeking the services of digital marketing.

    · Title Creation:-

    The title creation is the most crucial factor in providing effective SEO services. Catchy and interesting titles grab the attention of your target audience very easily. Just you need to understand that using which keywords and titles people are searching on various search engines. This will help you to understand that how you should prepare your title to grab the maximum attention of your focus group. On the comment section of various apps and post, you can get the clear idea that what people are searching for. Hence this can be used effectively in your future post or article in creating an effective title.

    Hence, from the above information you can get the clear idea that which three primary things you must consider for getting more traffic of your newly launched website. But the matter of fact here is that more things you need to do apart from these three ways mentioned above. For further knowledge of these techniques you need to wait for our next article on this topic. Till then just keep a watch on our latest blog posts and articles to sharpen up your digital marketing skills for your business growth. Therefore, now even your small website also can bring more profit for your business.
  2. Voluum
  3. ProspectedSEO

    ProspectedSEO Affiliate affiliate

    I agree with you. I would just add, from our own experience, a couple of things that should be considered.
    • Make your website responsive, so it will look good on all devices. Most of the traffic now is coming from smartphones.
    • Integrate social media. You should share your content on all social media channels. It is understood that the content has to be good-quality and appealing.
    • Create an FAQ page. This is a great opportunity to boost your organic traffic. Answer questions and give advice. The users will appreciate that.
    The most important thing about SEO for small businesses is consistency. Do not expect results overnight, and be prepared for a lot of strategy fine-tuning in order to maximize your results.
  4. MyLead

    MyLead Affiliate Manager Affiliate Manager affiliate

    Small local website should aim for small long tail keywords. If you are not have enough time to fight to big kw, it's better to be a king of the small kw.
  5. Graybeard

    Graybeard Well-Known Member affiliate

    • Buy PPC in Google or Bing with your local product and brand -- stop kidding yourself if you want fast results and new customer acquisitions.
    • Buy geo-fenced, in app advertising to reach people that are local to your location 100 m to 2 km away.
  6. wilspat

    wilspat Affiliate affiliate

  7. maxedout

    maxedout Affiliate affiliate

    the fucking spam is unreal here, i posted a little ad in the least likely of places to be seen, but this dudes, make one post that is worthless, then spam the fuck out of the place......?
  8. maxedout

    maxedout Affiliate affiliate

    i have been treated great, and i appreciate that, but some of this fat needs to get cut off from here. ill do it if no one else wants to.
  9. maxedout

    maxedout Affiliate affiliate

    maybe not this guy, but there have been others that are laughable.
  10. maxedout

    maxedout Affiliate affiliate

    just post things that give ppl warm fuzzies on the inside, youll eventually get there..... promise:D
  11. DeepaJohn

    DeepaJohn Affiliate affiliate

    For the uninitiated, SEO can seem to be a complex and foreign landscape, but it doesn’t have to be too complicated.

    Indeed, there’s a lot that small businesses (and anyone) can do without any great SEO knowledge, and without spending too much money.

    With the help of some search experts, I’ve compiled a list of tips (in no particular order)…

    1. Set up a Google My Business account
    Set this up and get all of your business details uploaded. It’s totally free and will enable you to appear in local search results for queries specific to your area of operation.

    Even broad queries with large volumes are now showing local results which is something small business owners can capitalise upon.

    2. Build a fast, mobile-friendly website
    Developing mobile sites can now be done easily with simple plugins for your CMS, such as WordPress, meaning that making all of your content mobile-friendly can be done quickly and cheaply.

    Optimising it for fast load-speed (again through plugins where available) will help you stand out from the competition in terms of performance.

    3. Conduct extensive keyword research to identify gaps in the market
    Targeting the same keywords as your bigger competitors won’t see you make much ground as they are more established and have more coverage online.

    Using keyword research tools such as Google’s Keyword Planner to spot gaps in the market will enable you to capitalise upon these – they may even convert at a better rate too.

    Tips 1-3 by Jamie White, Head of Technical SEO at Search Laboratory.

    4. Start using Google Search Console
    It’s a free tool that gives a wealth of information about your website’s performance in Google search, as well as any errors on your site and issues you should address.

    Improving your website without Search Console is like running a marathon without any shoes on. With Search Console you can find out what keywords Google thinks your website is relevant for, whether there are problems crawling your website, if your site is mobile friendly, and much more. It’s the starting point for most of your improvement efforts.

    5. You need to understand your online audience through and through
    Who is your typical online customer? What are they looking for? How do they spend their time online? What kind of content do they like to consume?

    When you completely understand your audience, you will understand what you need to do online to grab their attention.

    If your audience spends a lot of time on Facebook, you should focus effort there. If your audience reads online tutorials about topics relevant to your niche, maybe you need to produce your own tutorial content.

    Without a thorough understanding of your audience’s needs and requirements, you won’t be able to make effective use of the online channels at your disposal – you’ll just be trying out different things at random, and that’s a terrible waste of your precious resources.

    6. Look at how search engines are displaying results in your niche
    Too often, small businesses have no idea who or what they are actually competing with in search.

    For example, if you want to focus on a keyword that has a lot of huge international companies ranking on the first page, you should realise that perhaps your expectations need to be tempered.

    Another example: if search engines show a lot of images or videos in their results for keywords you want to be visible for, you should consider producing that sort of content rather than just focus purely on text.

    Also, often search engines will show local business results – if that’s the case, your efforts need to be adjusted to focus on achieving visibility in those types of results.

    7. Get ScreamingFrog and check your site for possible onsite issues
    Watch for security issues too – Sucuri site check is free and while it won’t be able to see all possible issues it can catch some of the most widespread ones.

    This may seem unrelated to the topic of this article but compromised sites do lose their traffic and visibility.

    8. Claim your physical address on Google Maps
    If it’s a local business which a physical location and offline customers, make sure you claim your physical address on Google Maps.

    9. Whatever you do, be genuine
    Hiring somebody on the cheap to run your Twitter account or build links for you may seem like a tempting idea but it can – and probably will – backfire.

    If you haven’t got much of a marketing budget, take one step at a time but do it yourself as nobody knows your business and your customers better than you. Connect with them personally, do not count on somebody else spamming them on your behalf resulting in any positive outcome.

    10. Beware of agencies that promise the earth
    Unless you’re prepared to buy PPC ads, then there is no way to guarantee a page one listing (even then it can be tricky on competitive terms).

    If an agency or salesperson promises you this, ignore them. They’re lying and will likely do a lot of damage to your long-term search visibility.

    page one guaranteed

    Also, if you’re just getting started, you don’t necessarily need an agency to improve your SEO efforts. See what you can do yourself first.

    11. If you do hire an agency, keep an eye on them
    Agencies using the wrong methods can do a lot of damage.

    Often by dodgy link-building which may achieve some short-term results but will expose your site to the risk of penalties long-term.

    12. Keep up with industry news
    Things can change fairy quickly in SEO, so things that work for a while can become against Google’s rules over time.

    As with the recent penalties for bloggers reviewing products, Google will rarely spell things out. It will give advice and hints, but it won’t contact you. You’ll often only know you’ve done something ‘wrong’ when you login to Google Search Console and receive a notice like this:

    Google penalty

    13. Try not to rely too much on Google
    Yes, it’s well worth working to improve your rankings, and search traffic is valuable, but don’t put all of your eggs in one basket.

    Google can change the way it ranks sites, the way it display results at any time, in ways which could adversely affect your search traffic.

    Look to build email lists, use social media etc so that you’re attracting customers from a range of sources.

    14. Launch a blog / create content
    Content is what will help you rank for your target terms. This means content on product pages, homepages and everywhere around the site, but a blog can also help.

    It shouldn’t be done just for SEO reasons, as blogs present an opportunity for you to talk about your product and services and the issues around them.

    It means you can create the kind of content that people interested in your product or service would appreciate, and begin to build an audience.

    15. If you blog, do it regularly
    You don’t have to write five articles a day, but regular updates mean your visitors have something to read, and you’ll also be creating fresh content for the search engines.

    16. But don’t go keyword-crazy
    Yes, you want to target the terms that your customers are likely to search for, but you have to write for humans first of all, or your content will be weak.
  12. Sharmilarock

    Sharmilarock Affiliate affiliate

    Thank you for sharing the information.
  13. Graybeard

    Graybeard Well-Known Member affiliate

    Sounds like a lot of work -- good luck to the winners :p
    1. How about develop a website that is worthwhile --FIRST
    2. Establish a traffic buying budget to create PR and website awareness.
    3. Once the website starts 'happening' put Google-Analytics on it.
    4. Google will index the website, and if it is any good, start sending some search referrals.

    Once you have real content that is interesting to real people you can tweak the site a bit; code validation; UX; Navigation; check for orphaned pages that have good content and make sure that you link them ...

    Do not over-optimize, play keyword games -- destroy the good work that you have done with SEO fluff >>> search engines can smell that stink a mile away easily now. This is not 2004 pfff