The best result will come from creating it yourself (or have it created for you). This is because there is SO much garbage out there floating around on the net in the PLR (Private Label Rights) arena...that people are sick of seeing the same thing over and over again from different people.
Of course, this assumes you're referring to digital download giveaways as an incentive to opt-in. It can't just be "something"...make it unique and valuable.
You want your list to think they normally would have to pay to get information like this.
If you have been doing any kind of article marketing, an idea would be to put all of your articles together and create an e-book. That would be something you original you created and could easily give away.
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