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As Fake Reviews Rise, Yelp, Others Crack Down on Fraudsters | Digital - Advertising A

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Posting from the Catalyst eMarketing Blog
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After Google removed hundreds of rave reviews for three car dealerships in Wichita, Kan.; Boulder, Colo.; and Canton, Mass.; from its Google+ Local pages, the dealers filed complaints with the FTC. "Google believes it can do whatever it wants and has no accountability," dealer Scott Pittman at Suzuki of Wichita told Automotive News.

"We acknowledge in trying to strike balance in removing spam reviews and keeping legitimate reviews, there will be some error," a Google spokeswoman said. "Illegitimate reviews are a problem across the internet; it's something we are constantly working on to better detect and handle the abuse."
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See it on Scoop.it, via Google Places Optimization & Local SEO News



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