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Alfaleads — Performance Marketing Agency

Official Alfaleads — Performance Marketing Agency

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iGaming is a vast vertical whose main components are Casino and Betting. Casino is a more monetary vertical, but during major sporting events (e.g., the FIFA World Cup), Betting brings the maximum profit.

However, iGaming is one of the most difficult verticals to enter. Affiliates must be technically savvy. They need to know about cloaking, farming, and spy services, as well as have sufficient funds. Read this article to enter iGaming and start earning.

P.S. You will find even more helpful information on our social networks.

Instagram: Login • Instagram
Facebook: Alfaleads - Performance Marketing Agency
LinkedIn: https://www.linkedin.com/company/alfaleads
Twitter: https://twitter.com/alfaleads
 
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An Alfaleads affiliate runs betting campaigns for eSports products.

He has shared his expertise in dealing with streamers and told us how to select the right people and communicate your goals to them, choose a betting shop and reach the audience.

;) Read the article
 
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Hello, friends!
I'm Constantint, Head of Marketing at Alfaleads. Today, I'd like to shed some light on the inner workings of our company.

We always strive for perfection and try to make your experience with Alfaleads better than yesterday: negotiate exclusive deals and implement new services (for instance, we share the expertise of our R&D and Alfa Defense teams). To make a fair assessment of our progress, we ask our partners to share their opinion and then calculate our Net Promoter Score (NPS). In short, this index shows the customers' attitude towards a company.

Last month, we conducted another NPS survey among our partners, and I would like to share the results:
9–10 points — Promoters — 74.3%
7–8 points — Passives — 22.1%
0–6 points — Detractors — 3.7%
NPS = 70,6%

Such a result is praise to us, but it does not mean that we can't do even better. In the survey, we ask our partners: "Why have you chosen this mark?" and then make the necessary adjustments and improvements in our services. We are very thankful to all of you who have taken part in our survey — we can become better thanks to you.

Here on SurveyMonkey you can pick up more insights about NPS metrics. And if you want to share your thoughts about us, I'm here to listen!
 
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Lots of affiliate marketing conferences ahead!

Keep our life hacks for working at such events. Once you've done that, you will be much more confident during
 
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Why Polish audience is perfect for an affiliate?

Because of low-cost traffic, low competition and greate conversion rate.

To learn more read the cards in the carousel!
 
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OfferVault's top networks survey has started!

Alfaleads is nominated in two category, “The best CPA network” . We will be very grateful if you vote for us. Just go to the official survey website choose the best CPA network category and put a tick in front of Alfaleads.

Support us with your voice
 
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Alfaleads team holds many wonderful people. Today we give the floor to Zachary who managed to rise from a regular English tutor to the position of Team Lead of Affiliates
 
Looking to create video creatives for Facebook ads? We picked three most popular online movie making tools and compared their feature sets and pricing.
1.Animoto
You don’t need any video editing skills or knowledge, simply drag and drop the parts of the video where you want them.
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Snappy, no lag
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User-friendly interface and a blog with tutorials
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Many effects, filters, fonts and even music
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Quite pricey: $33 per month for a Professional plan (removes the Animoto logo at the end of your videos)
2. Reevio
Reevio has a similar drag-and-drop idea: choose a template, upload your media and customize the video to your heart’s content.
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Uploading is really quick
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A wide range of available effects, including “live muck-ups”
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Affordable pricing
❌
Interface could be easier
3.Promo
A very easy and powerful online video maker with a library of 15 million high quality video clips in many categories, including iGamnig and Betting.
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Powerful features
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Easy in-app navigation
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Cool stock footage
❌
High price (though it’s a little cheaper than Animoto)

Stay in the news and sign up for Alfaleads!

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Let's talk about Portugal


Why is this small country in the very west of Europe interesting for affiliate marketers? Because of the loyal attitude of the Portuguese toward gambling and great love for sports. Therefore, this country is worth a closer look!

Portugal: demographics

According to the recent data, 10,347,892 people live in Portugal. And about 70% of the population lives in the seaside areas. Lisbon and Porto are the largest cities in the country.

The average salary in Portugal is about 1,200 euros. This is a typical figure for a European state, still, the average salary is significantly higher in the wealthier parts of Europe. Such a modest income level is balanced by moderate prices on food, household goods, and day-to-day expenditures.

The national language of the country is Portuguese. The people adore and celebrate their language and get offended when someone compares it to Spanish or even claims it to be a mere dialect of Spanish. There are many differences between the two languages, especially on the phonetic level. Also, the Portuguese are able English speakers.


iGaming in Portugal

Recently, the number of Portuguese casino players has increased significantly, their spending is also 70% higher than before. The Portuguese players are generous with money, they play passionately but keep a goal in mind. Also, they are very careful and somewhat suspicious, so they take their time choosing a casino brand.

Statistically, 80% of Portuguese casino players are male. Players from Portugal love live dealer games such as roulette, wheel of fortune, and blackjack. The slot machines are also popular. About 75% of users play using mobile devices.

It is wise to use creatives featuring live games, slots, or scratch cards for ad campaigns targeting this GEO.

Betting in Portugal

In Portugal, sports betting is even more popular than casinos. The Portuguese are avid fans, and they especially love football. During big football games, ordinary life and work are put on hold and people talk about goals and misses nearly all the time. So it follows logically that 77.6% of all bets are football bets.

The Portuguese big three are the Sporting, Porto, and Benfica football clubs. They have the biggest fan audiences. The Portuguese also have a national hero — Cristiano Ronaldo. They are very proud that he is recognized as the best player in the history of Portuguese football and has become a global celebrity, despite coming from a poor family. One can buy merchandise with Cristiano from T-shirts and perfume to cookies anywhere in Portugal.

In addition to football, the Portuguese are keen on tennis and basketball, the volume of bets on these sports is 9.6% and 8.7%, respectively.

Sign up and we'll find you the best offers!

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Meet our time management expert Kristina K., Customer Care Team Quality Assurance Specialist.


"There are a million ways to lose a work day, but not even a single way to get one back." Tom DeMarco


Time is a valuable resource. It is straightforward, irreversible, and cannot be bought or borrowed.


We have 24 hours a day, but some manage to do everything they want, others constantly run short of time.


And since lack of time and procrastination are very relevant for a modern person, we think it is high time to remind you of 5 important components of a productive day.


Plan your activities.

"Vision without action is a daydream. Action without vision is a nightmare." Japanese proverb


At the beginning of each day, it is important to clearly understand your goals. Divide goals into tasks, order them by importance (make a numbered list), and divide tasks into specific steps. This will give you a clear understanding of the scope of work and your priorities.


It is more convenient to plan your day in advance before you go to sleep the previous day. In the morning you may only need to make minor adjustments.

A small tip: use daily planners or mobile apps with checklists. Ticking off a completed task is a special treat for your brain and makes you feel good.


Set deadlines.

As long as your task is not time-limited, you will find excuses to postpone it. By setting a deadline, you commit yourself to the task and create artificial pressure that disciplines you.


Identify the "time killers".

Think about things you spend your time on during the day. Are they really important?

First, analyze and, if possible, record everything you do during the day indicating the duration of these activities. Cut the things that do not bring you closer to your goals and just kill your time.

From personal experience, I can say that social networks have recently become terrible time killers for many people. So I will recommend installing a special tracking application on your phone. It will monitor the usage of various services, messengers and social networks and allow you to block them, for example, at specified periods during the day.


Learn to say "no".

Always remember that you may lose precious time if you cannot say "no".

You should learn to understand how much time and effort you will spend on fulfilling somebody else's request and whether it relates to YOUR goals at the moment. Maybe it is better to redirect the task to someone else who will be better suited to help. And, of course, think your refusal through and stay polite.


Have a good rest.

"People who cannot find time for recreation are obliged sooner or later to find time for illness." John Wanamaker

It is important to rest well to be productive and stay focused. Plan your time off just like you plan the tasks. Rest should include the things that really fill you with energy (sleep, hobbies, spending time with family and friends).

And while working, take small breaks and try to make a complete switch. If you work in front of the monitor, it's better to lay the gadgets aside during the break. And know the difference between rest and procrastination. Work in working hours, have a good rest during your break.


Bonus tip:

"Two-Minute Rule": if you have a task that can be done within two minutes — do it immediately.

This task will not consume much energy, but will fill you with satisfaction and save you from an avalanche of small deadlines and feeling guilty for not being productive.

This useful habit will motivate you during the day and help you stay productive. Start now!

Stay in the news and sign up for Alfaleads!
 
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iGaming and Betting in Brazil


Demographics



The population of Brazil is above 214 million people. This country ranks 6th in the world in this respect. On average, 67% of citizens are from 15 to 65 years old. There are 47% of white people, and 43% are mixed-race. The official language is Portuguese, and it is spoken by 99% of the population.

Christianity is the main religion — 88% of Brazilians are Christian, the rest of the population are atheists, Buddhists, pagan, or follow a minority religion.


iGaming


Online casinos are very popular in Brazil. This is mainly due to their legal status, which cannot be said about their brick-and-mortar counterparts.

The core audience of gambling platforms consists of men aged 22–35 who spend an average of 3,000 reais (~$560) per month on betting.


Betting


Local betting platforms were licensed in 2018, and since then the industry has started to look up. Licensing has become a tool the government uses to bring more money into the state treasury. Even now, offline betting shops are banned.


Brazilians watch football, basketball, and volleyball matches, also follow various motorsport competitions, as well as martial arts such as jiu-jitsu, capoeira, and MMA. Mixed martial arts are especially popular, and people often bet on Brazilian athletes.

Sign up and try new GEOs!
 









Alfaleads has gained another year of experience — we are 6 years old!

We wish to share the events and results of this year with you. It's a known fact that figures speak better than words when it comes to summing up. It wasn't easy, but we have counted the uncountable.
 
"I talk with every affiliate as if they are going to bring millions to the company" – interview with Anna Buzova, Lead affiliate manager Alfaleads

How do new people get into the CPA industry? We won't exaggerate by saying that new people come from all walks of life, sometimes very far from working online. Zachary has already shared his journey from tutor to team leader, and today Anna Buzova, our “Breakthrough of the year” at Alfaleads, shares her fascinating story.




Anna, you have become a new star in the company at the start of this year. Tell us about your life before you came to Alfaleads: is it true that your job has had nothing to do with online marketing?

That's right! I worked as a project manager in premium interior design shops. These are turnkey-style salons where people come to have their homes designed and decorated. My role was similar to what affiliate managers do: only I was an intermediary between clients and architects or designers. For example, the customer will come up with an idea of what they want for their house. Knowing the manufacturers and the specifics of the design process, I would transform this vision into tangible specifications for architects and then curate this project. To do this, I needed to fully understand the design workflow: know the blueprints and visualizations, as well as know all the manufacturers' products.

Why did you decide to change your line of work?

I had a lot of clients and everything was fine, but at some point, I realized that I knew everything: all the tasks were straightforward, I had a feeling that there was no inspiration left. And I have always said that if you don't grow, you regress.

The COVID pandemic also played its part. Italian manufacturers, my main suppliers, suffered a lot during the pandemic. I felt trapped by circumstances that I could not control.

These two moments prompted me to search for a new niche where I could develop.

How exactly did you come to affiliate marketing?

First, I came up with an image of an industry where I wanted to succeed: it has money, does not depend on external factors, and can keep you on your toes. Then, for the first time in my life, I published my CV on a job search platform and kept browsing until I came across a company whose values and philosophy resonated with mine. As you might guess, it was Alfaleads.

So, you got hired without any experience in digital marketing? What's your secret?



I realized that my background had nothing to do with CPA marketing, so I wrote a detailed cover letter for my CV. I knew that my soft skills met the requirements 100%: I have a lot of work and life experience, I am motivated, organized, and I'm a talented negotiator. In my cover letter, I literally wrote down the points why I would be great at this job.

As a result, after the interviews, I got an offer: first, go through a 3-month training, and then get a full-time job. For the company, it was also a kind of experiment, so I am very grateful for the trust.

What kind of training?

Alfaleads Academy – it is an internal educational program for prospective affiliate and sales managers. The information was organized from simple topics to more complex ones, all divided into themed chapters. I studied Affise (a platform for marketers), read articles in Russian and English, watched videos, asked questions to my future colleagues, and then studied with a mentor. He made sure that I have learned everything properly and clarified things if there were any questions left.

I admit to feeling awkward during that time since despite my status of a “student” I was getting paid. This was unusual for me and prompted me to start actively working with affiliates after a month and a half of my studies, without waiting for the official graduation.

Did it take long before you felt confident?

At first, I Googled almost every word. When other employees said something interesting, I paused them with: “Wait, I'll write that down!” I can imagine how funny it looked in their eyes.

I believe I have done a lot of digging. Not only our Academy, but also my colleagues helped me in this. We went to regular sessions together, where I gained much know-how from top experts. Also, the Research & Development department helped me a lot, for which I am very grateful.

Simply put, a lot has been done – and it paid off! Now I already have interesting case studies that I am proud of. Big media buying teams and solo affiliates with various traffic sources grow with me — we develop together.

And what do you associate this growth with?




With every affiliate, I try to get as much information as possible to understand the goals we are going to, the resources they have, and the power they are ready to invest. We talk through the profit goals they want to achieve and the exact timing, try to determine the products that could get us there. We meet online and offline, brainstorm, and think over a strategy of how and when we can get to the desired result!

In short, my job is not about "just give me more offers", it's a true collaboration. Me and my affiliates, we value such an approach as it brings a sense of unity, common goals, and real growth.

You mentioned some cases you're proud of. Tell us more.


For example, I can tell a cool story of an affiliate who made 10 thousand profit in 30 days and ranked among the top affiliates of our company in 4 months.

I was assigned to an affiliate with very small volumes of traffic. From the very first day we started devising a roadmap, he was very attentive to all my suggestions and implemented them right away. We agreed on a special payout schedule so that he would always have the budget to pay as he goes. In a way, I gamified the process: once every two weeks I requested traffic analytics, set him tasks on volume and quality of traffic, and if he succeeded I would negotiate a payout rate bump from the advertiser. So there was an incentive to grow further. As a result, a month later the affiliate crossed the milestone of 40-50 daily deposits, a month later he increased the volume twice, and then entered the ranks of the top 10 affiliates within our company. Now he is building a local lead support department in the target country and is scaling up his operations simultaneously on several products.

So, it turns out that every affiliate in our niche can grow so much and this fast! And what is the secret to your success?

I talk with every affiliate as if they are going to bring millions to the company.
I am sure that in our industry, success is proportional to expertise, the ability to think one step ahead, analyze the traffic, and understand how each of the teams operates. In a nutshell, the more you invest — the more you get.

About thinking ahead, the 2022 World Cup is drawing nearer, have you already figured out how to use this event to its fullest?

Right now, we are running preparations for the World Cup with several media buying teams that run ASO and PPC campaigns. We have already found some curious conversion flows and are working on them, so we will be fully armed by November. And I am sure that we will hit the jackpot. It's nice to see big teams that are used to working directly with advertisers come to us instead. They understand that
when you reach out to different betting shops through Alfaleads, your only job is to drive traffic and ensure its quality.

And what do you think about affiliate marketing conferences? How much do they contribute to networking?



It has happened to me more than once that an affiliate I met at a conference became a long-lasting business partner and even a real friend of mine. At last year's Kinza, I met a member of the team, whose campaigns would fully cover the costs of our participating in the conference in just two months of driving traffic. Now we are discussing the possibility of building a local department dedicated to this team's campaign flow — this is something our industry has not seen before.

Tell a little bit about your recent promotion.

This spring, I became a Lead affiliate manager. Now I have people reporting to me and I am very proud of their achievements, I would not be surprised if they surpass mine soon. It is fascinating and thrilling to realize that not so long ago it was I who went around Googling every second word — and now I hold business meetings with my employees.

Would you like to say something to those who just start their affiliate marketing journey?

Regardless of the offer vertical, never stop testing new approaches and ideas, because affiliate marketing, like no other field, especially favors enthusiasm. Here, your success comes from your determination.


Hit me on Telegram, I will be glad to become a real partner in your endeavors: Anna | Alfaleads. I am sure that together we will achieve tremendous success!


And if you want to join the Alfaleads team, email us to hr@alfaleads.net! We are always glad to welcome talented and motivated people to our ranks.
 
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Alfaleads has vast experience working with the USA audience. Our affiliates have tested a variety of offers for this GEO and have achieved impressive results with PPC and Facebook traffic with payout rates up to 400 USD.

Soon their numbers will grow due to the upcoming biggest US sports event – the Super Bowl

Find the full article on the Offervault website.

Register and connect to offers on geo USA!



 
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How Alfaleads works with top clients

Affiliate Team Lead Zachary will tell us about key accounting system:
️ Who is a key account manager, and what is their job
️ How to become a key client
️ What our affiliates have to say about it

Read the article here, and if you feel ready to level up and work with a key account manager, make sure to contact Zachary @zakhar_alfa in Telegram.

 
The Alfaleads team is already at SiGMA Eurasia!

SiGMA conference is a perfect place for striking win-win deals and new partnerships. Right now, you can meet our team at the Festival Arena:

Vyacheslav Chemodanov, Co-founder Alfaleads
Roman Manuylov, CEO Alfaleads
Ekaterina Riabtseva, Key Affiliate Manager
Alexander Terekhovsky, Key Account Manager

Schedule an appointment on Telegram — we look forward to meeting new friends and partners

 
We won at the SiGMA & AGS Awards!

We are extremely delighted to tell you that Alfaleads is the winner in the "CPA network of the year" category at the SiGMA & AGS Awards. Many thanks to SiGMA for organizing the awards and the wonderful Awards Night, and thanks to the judges for their honest feedback.

"It is a great honor for us to receive an award from SiGMA, since it is one of the largest and most prestigious iGaming conferences. Congratulations to every member of our team, you are genuine professionals," — Roman Manuylov, CEO Alfaleads.

And most of all, we want to thank YOU, our dear friends and partners, for supporting us with your votes!

 
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