AI-powered deal discovery is becoming a major affiliate trend
- Thread starter rontymartyn007
- Start date
Yeah, I completely agree. Honestly, anyone still going all in on just one platform is basically playing Russian roulette with their income. We learned that the hard way a couple years back when a random Google update cut our traffic nearly in half overnight. Never again.
So now? We treat our channels like a team, not a competition. They all have jobs, and they all help each other out. Here is roughly how we structure it.
First, we start with what we call a pillar piece. We do deep keyword research, write a long form blog post, and then literally turn that same script into a YouTube video. Two birds, one stone. Then we embed the video right into the blog post. Why? Because it keeps people on the page longer, which Google loves, and the blog gives the video a backlink, which YouTube loves. It is a win win.
Second, and this is the big one, email and community. This is where we actually own our audience. We use the blog and video to push people toward a freebie, like a cheat sheet or a template. Once they are in our email list, we do not just spam them with offers. We invite them into a private community, like a Discord or a Skool group. Why? Because if Google or YouTube ever goes down, we can literally just ping that group and say hey, here is what is up. That is our safety net.
Third, social media. We treat TikTok and Instagram like a farm system, not the big leagues. We clip out the best hooks from our YouTube videos, post them as shorts, and use them purely to point people back to the blog or the YouTube channel. We do not even try to sell there. It is just a way to get fresh eyes on our stuff.
And finally, we changed how we measure success. We used to obsess over visits. Now we look at touchpoints. We tag everything with UTMs so we can actually see the full journey, like oh, this person saw us on TikTok, then Googled us, then bought through an email. That changes everything because when one channel dips, we do not panic. We know the others will pick up the slack.
At the end of the day, we are not trying to be everywhere. We are just trying to make sure we are not screwed if one thing breaks. For us, that means SEO for stability, YouTube for trust, and email plus community for the long haul. If an algorithm changes tomorrow, we might lose 10 percent. But 70 percent? Never again.
So now? We treat our channels like a team, not a competition. They all have jobs, and they all help each other out. Here is roughly how we structure it.
First, we start with what we call a pillar piece. We do deep keyword research, write a long form blog post, and then literally turn that same script into a YouTube video. Two birds, one stone. Then we embed the video right into the blog post. Why? Because it keeps people on the page longer, which Google loves, and the blog gives the video a backlink, which YouTube loves. It is a win win.
Second, and this is the big one, email and community. This is where we actually own our audience. We use the blog and video to push people toward a freebie, like a cheat sheet or a template. Once they are in our email list, we do not just spam them with offers. We invite them into a private community, like a Discord or a Skool group. Why? Because if Google or YouTube ever goes down, we can literally just ping that group and say hey, here is what is up. That is our safety net.
Third, social media. We treat TikTok and Instagram like a farm system, not the big leagues. We clip out the best hooks from our YouTube videos, post them as shorts, and use them purely to point people back to the blog or the YouTube channel. We do not even try to sell there. It is just a way to get fresh eyes on our stuff.
And finally, we changed how we measure success. We used to obsess over visits. Now we look at touchpoints. We tag everything with UTMs so we can actually see the full journey, like oh, this person saw us on TikTok, then Googled us, then bought through an email. That changes everything because when one channel dips, we do not panic. We know the others will pick up the slack.
At the end of the day, we are not trying to be everywhere. We are just trying to make sure we are not screwed if one thing breaks. For us, that means SEO for stability, YouTube for trust, and email plus community for the long haul. If an algorithm changes tomorrow, we might lose 10 percent. But 70 percent? Never again.
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