Graybeard
Well-Known Member
Oh noes!! I just noticed the SEO forum last page is 404—Bad Omen!
AI is commoditizing content, so the shift is from "publishing great content" to building unique assets and audience influence that AI cannot replace. That's the conclusion of this article.
They argue that the "great content" model is breaking down because AI-generated answers and zero-click search results increasingly bypass the SERPs referral process. Users get their answers without ever visiting the publisher's website.
The proposed strategy is to focus on influence and audience ownership rather than search traffic alone. At this crossroads, short, compelling posts, discussions, and replies become more important because they can drive visitors into conversion funnels.
Relying solely "great content" and on search engines in an AI-driven world is not going to be enough going forward.
The article is from Search Engine Journal, so it's not coming from an advertising perspective. My takeaway is that ads will still be ads, but the ad's location will be more critical. Website authority, reputation, audience relationships, and distribution will matter more than ever. Reason: Low value websites will probably have less new quality traffic with these changes.
Read details: Why Great Content No Longer Works: MIT Research Shows The Shift Reshaping SEO Strategy
AI is commoditizing content, so the shift is from "publishing great content" to building unique assets and audience influence that AI cannot replace. That's the conclusion of this article.
They argue that the "great content" model is breaking down because AI-generated answers and zero-click search results increasingly bypass the SERPs referral process. Users get their answers without ever visiting the publisher's website.
The proposed strategy is to focus on influence and audience ownership rather than search traffic alone. At this crossroads, short, compelling posts, discussions, and replies become more important because they can drive visitors into conversion funnels.
Relying solely "great content" and on search engines in an AI-driven world is not going to be enough going forward.
The article is from Search Engine Journal, so it's not coming from an advertising perspective. My takeaway is that ads will still be ads, but the ad's location will be more critical. Website authority, reputation, audience relationships, and distribution will matter more than ever. Reason: Low value websites will probably have less new quality traffic with these changes.
Read details: Why Great Content No Longer Works: MIT Research Shows The Shift Reshaping SEO Strategy
