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Affstat 2007 - Learn the Secrets of Leading Affiliate Managers

Discussion in 'Affiliate Management and Recruitment' started by Linda Buquet, Jan 22, 2007.

  1. Linda Buquet

    Linda Buquet <span style="color: #daa520;font-weight: bold;">Me

    Are you an affiliate manager wanting to learn the secrets to growing a thriving affiliate sales channel? Are you a merchant thinking about launching an affiliate program? Learning the ropes from other leading affiliate program managers is one of the best ways to optimize or launch a successful program.

    The <a target="_new" href="http://www.affstat.com/">Affstat report for 2007</a> just launched at Affiliate Summit. It includes a section about affiliate recruiting, answers to the following questions and resources for affiliate managers including 33 hotlinks to affiliate marketing message boards, blogs, and newsletters.

    Affiliate managers responded to the following questions for the AffStat survey:

    1. How does your program determine commissions?
    2. Does your program have dedicated management (no other duties for affiliate manager)?
    3. How many affiliates do you have?
    4. How many new affiliates do you acquire per month?
    5. How many click-throughs do your affiliates generate per month?
    6. What is the conversion rate for your affiliate program?
    7. What percent of your affiliates are active (defined as having generated at least one click last month)?
    8. What percent of your affiliates earned commission last month?
    9. What percent of the total transactions on your site are generated through affiliates?
    10. Do you approve affiliates automatically or manually?
    11. Which network(s), solution provider(s), or software program(s) do you use to track your affiliate program(s)?
    12. Do you have a blog for your affiliate program?
    13. What was the largest commission you paid to an individual affiliate in one month?
    14. Do you permit your affiliates to bid on your trademark name(s) in pay per click search engines?
    15. What types of rewards and/or incentives do you offer to your affiliates?
    16. What is the biggest challenge in affiliate marketing?
    17. What's your most effective method for recruiting affiliates?
    18. Which type(s) of data feeds do you provide to affiliates?
    19. Do you provide individual affiliates with exclusive coupons (i.e. coupons in name of affiliate site)?
    20. Do you allow affiliates to promote coupon codes that were not made available through the affiliate program?
    21. Do you manage the affiliate program in-house or are you an outsourced program manager?
    22. What is your annual salary (including incentives and bonuses)? [in-house employees]
    23. Does your salary include incentives and bonuses? [in-house employees]
    24. What is your total monthly compensation for the affiliate program you manage (including percent of transactions if applicable)? [outsourced program managers]
    25. Does your compensation include performance incentives? [outsourced program managers]

    Shawn Collins has all the details at his blog http://www.affiliatetip.com/blog/ar...t_launches_at_affiliate_summit_2007_west.html
    Last edited by a moderator: Jun 23, 2008
  2. terraleads
  3. bfree74

    bfree74 Affiliate affiliate

    Is that the only link, because it is taking me to an error page.
  4. Linda Buquet

    Linda Buquet <span style="color: #daa520;font-weight: bold;">Me

  5. purdue512

    purdue512 Affiliate affiliate

    That link is broken

    We are just starting an affiliate program and were really interested in the answers to these questions. Is there any other location you could point us to get them?

  6. Linda Buquet

    Linda Buquet <span style="color: #daa520;font-weight: bold;">Me


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