Affiliates: Kick the Hype Habit to the Curb & Increase Conversions

[Linda Buquet]

Overly hyped pitchy affiliate sales copy is a pet peeve of mine. If you are selling to the "make money online" crowd they are used to it, I suppose, but in the real world that type of copy just turns people off. What goes through your mind when you read the high pressure stuff in your inbox? Why would you want to replicate that feeling when people read YOUR marketing message?

Ros Gardner recently wrote a piece that could have come word for word from my brain, to my fingers, to keyboard. Actually she probably says it better than I would have, so I'll let her tell you. ;-)

<strong><a href="http://feedfront.com/archives/article002733">How to Kick the Hype Habit ? By Rosalind Gardner</a></strong>

As an affiliate marketer, you?re far too smart to fall for a line like ?Make $100 Million (Lose 20 Pounds, Score a Hottie, Cure Your Acne) by Tomorrow ? Guaranteed!!!? Right?

Well, if you?re under the mistaken impression that your prospects are somehow less savvy than you, or that the best way to promote products online is by mimicking the copy that shows up in your spam folder, it?s time to reconsider your approach, as all but the most indiscriminate and unsophisticated buyers are sick and tired of hype.

Like you, they have endured ?snake oil? pitch bombardment for years. And with less money to spend in this down economy, smart shoppers are even more resistant to blatant sales copy. Write just one word to make the needle on their B.S. detector flicker ever so slightly and you?ve killed the potential for a sale. Worse, you have also lost the opportunity to build a profitable long-term relationship.

If you really want ?killer? conversion rates and ?eye-popping? commission checks, learn to tone down your ?amazing? promotional vocabulary and kick the hype habit with the following 5 tips. <strong><a href="http://feedfront.com/archives/article002733">More</a></strong>...

 

[matthewzinda]

Linda-

I commented on this blog post as well!

I don't think we have anything to worry about. I think that the people who use hype will be weeded out in our ever more intelligent marketplace. The only people the hype will work on are opportunity hoppers anyway.

Hype is nothing to grow a sustainable business on!

Good luck!

Matthew Zinda