<em>Guest Post by Oliver Roup, CEO of <a href="http://www.viglink.com/" target="_blank">VigLink</a></em>
Website publishers feel like they face a difficult trade-off: cater to their readers or cater to their revenue. But, as any publisher or affiliate marketer knows, it?s a false trade-off. The two are intimately related. Without strong readership and traffic, monetization is an impossibility. Without monetization, a site is tough to sustain.
Content is where your readers dedicate the majority of their time and attention on your site. Why not leverage it? By doing so, you?ll secure an important additional revenue stream for your site that is both unobtrusive and user-friendly. Here are a few of the best ways to get started monetizing your site?s content.
<strong>Monetize Links</strong>
Most reading this are already leveraging affiliate marketing in some capacity to earn revenue. However, it?s important to be strategic when affiliating links. To do so, closely monitor where your outbound traffic goes (using a tool like Google Analytics), in order to replicate successes. And if you aren?t already, consider leveraging a tool like <strong><a href="http://www.viglink.com/" target="_blank">VigLink</a></strong> (disclosure: I am the CEO) to augment what you are doing by hand and monetize links you may have missed.
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