I read a great article over on CORANTE a while back by Liz Gazer concerning affiliate relationships. I think Liz hit the nail on the head as he states:
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I could not agree with Liz more. My Top Affiliate Trusted Partners are people I correspond with on a daily basis, not just an account I log into to check my stats. Building good relationships with merchants and customers you do business with is imperative for any business, and affiliate marketing is no different.In the high-speed, virtual business world of Affiliate Marketing, it?s easy to forget that there are live bodies and real people behind the merchant names, behind the online message board posts, and behind the network account IDs.
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