Hey guys,
The sails are up, and the boat is ready to set off on the new Metaverse adventure which will potentially revolutionize how we live, relax, work, and… advertise.
But the boarding still has not finished, and it’s up to you as an advertiser whether you want to check in early to the best-placed cabins with the coziest bunks.
Just turn your abstract thinking on, and see below how affiliate marketing enters the mysterious waters of Metaverse.
We’re aware of the fact that most people can’t really, just yet, wrap their heads around the concept of Metaverse. And it’s completely fine, as to be honest, the idea is not yet fully crystallized, and even the current vocabulary can not keep up. In Zeropark, we’re still far from giving judgments on the matter, but keeping track of what is going on is highly recommended for all affiliates, as per usual.
What we’re dealing with is the nascent market and a highly-possible generational change that will redefine media and possibly life, too. Sounds scary, right?
Think of the Metaverse more as another step in the technological junction of virtual worlds and real life. It’s still being shaped, with both the concept and technical possibilities still heading toward the optimal point, where we would be able to (virtually) materialize THE Metaverse.
The history of the ‘new media’ and Internet could be intuitively divided into different generations:
Of course, as future Metaverse advertisers and affiliates, you are dying to get to know what kind of audiences you can access with this traffic. The concept is that Metaverse advertising will be able to reach everybody, but for now, it’s still a concept only.
High prices of devices and the general consumerist character of the Metaverse offer mean that audiences come from highly technologically advanced and economically developed GEOs. That is why the three countries that lead the world to strive towards Metaverse are the US, China, and Korea, all registering multiple Metaverse companies on their stock exchanges.
A lot of explaining will need to be done for the world to understand the newest solutions. For now, the studies suggest that even as much as 96% of U.S. citizens are not familiar with the basics of blockchain, NFT, and cryptocurrencies. This means they do not have an understanding of the building blocks that are fundamentals of the Metaverse, but it does not mean that the market is dry of targets.
Advertising in the metaverse remains something to be shaped, but even today we can determine what will be most important for advertisers. Whether it’s new consumer behaviors or new doors that technology opens, it’s a must for you to embrace those soon enough to make the campaigns as effective as possible.
For affiliates who want to capitalize on the Metaverse and NFT trend, it might be a good trail to follow. Finding out the latest UX trends, as well as understanding the new mechanisms, could help you understand which offers should you follow in your campaigns. Especially if the target audience will keep on growing at the same pace.
Affiliates can try to jump on the bandwagon also with e-commerce offers focusing on VR gear. It’s, once again, up to one’s creativity and advertising intuition to utilize trends to boost the campaign’s ROI.
Blockchain defines how Metaverse approaches ownership of virtual assets inside the Internet 3.0. For now, NFTs are most often just the files, but soon they might become wearables, properties, and gadgets that the avatars can use.
Only in 2021, NFT’s overall trading spiked 21,000%, reached $17.6 billion, and reportedly sellers made a combined $5.4 billion profit on it. Cryptocurrencies aren’t growing at such an impressive pace, but the CAGR of the segment (Compound Annual Growth Rate) is expected to be a steady 7.1% until 2026.
Crypto offers and NFT are not the easiest to run for advertisers, so, therefore, we advise you to stay extremely alert and not to burn your budgets on ill-considered campaigns. Optimization in this vertical could become highly demanding, so make sure you stay data-driven and patient when figuring out your best-converting targets.
These solutions are steadily implemented by major apparel and furniture brands, as they allow a convenient try-on feature. For instance, the IKEA Place app uses AR so that every user can place a 3D model of a furniture piece directly in their room to see how it fits.
Stores are already offering QR codes with information about their offers, and some food producers add small QR codes so that customers can access recipes. It’s only one of the ways that online content can enrich physical shopping, and there surely will be a way for further development.
Bypassing real-world limitations is one of the most appealing aspects of the Metaverse embodied internet. Virtual billboards could bring new quality to traditional advertising, and so will the VR-enhanced user-generated content.
Make sure that as an affiliate you stay alert, and follow the latest trends and innovations to utilize them in your campaigns. Although you do not need to get directly involved with Metaverse, you can always include the trends in your Internet 2.0 affiliate offers.
Virtual malls where friends can ‘go’ shopping, thematic spaces and parties, concerts, conferences, and fashion shows. These are only some of the places for users to integrate at – all under a brand’s logo.
This is highly promising for the brands and advertisers, as it appears that not only the serious Metaverse idea enthusiasts are there to complete the purchases. This drive for shopping across the spectrum of audiences is something that advertisers should more than appreciate.
This also means that the Metaverse market can become broad, and not only luxurious. Common items and smaller-value purchases should provide a voluminous audience for campaigns of different types, too.
If you'd like to learn more about:
Do you think affiliate marketing will enter the metaverse? Share your thoughts in the comments below!
Magda
The sails are up, and the boat is ready to set off on the new Metaverse adventure which will potentially revolutionize how we live, relax, work, and… advertise.
But the boarding still has not finished, and it’s up to you as an advertiser whether you want to check in early to the best-placed cabins with the coziest bunks.
Just turn your abstract thinking on, and see below how affiliate marketing enters the mysterious waters of Metaverse.
What exactly is the Metaverse?
We’re aware of the fact that most people can’t really, just yet, wrap their heads around the concept of Metaverse. And it’s completely fine, as to be honest, the idea is not yet fully crystallized, and even the current vocabulary can not keep up. In Zeropark, we’re still far from giving judgments on the matter, but keeping track of what is going on is highly recommended for all affiliates, as per usual.What we’re dealing with is the nascent market and a highly-possible generational change that will redefine media and possibly life, too. Sounds scary, right?
Think of the Metaverse more as another step in the technological junction of virtual worlds and real life. It’s still being shaped, with both the concept and technical possibilities still heading toward the optimal point, where we would be able to (virtually) materialize THE Metaverse.
The history of the ‘new media’ and Internet could be intuitively divided into different generations:
- Internet 1.0 – the first user-facing phase of the Internet, where the information became connected and highly available for all.
- Internet 2.0 – the social-media-oriented era that we’ve been witnessing in the past years. Here people became connected, and inseparable from their mobile devices. The full potential of online advertising was discovered, and the directions for AdTech to boast in were set.
- Internet 3.0 – this is where the convergence happens, and real-life becomes welded with virtual reality. Blockchain, VR, AR, 5G, and other pieces of revolutionary tech all come together to create a new, coded environment, where humans are able to function. And this is, conceptually, the real Metaverse – the duplication and extension of one’s life in indefinite surroundings. But it’s a construct, and it is still to be seen whether it will realize or not. Advertising here is more immersive, and new technology becomes the key to even more precise targeting and intent-catching of audiences.
The target audience for Metaverse marketing
Of course, as future Metaverse advertisers and affiliates, you are dying to get to know what kind of audiences you can access with this traffic. The concept is that Metaverse advertising will be able to reach everybody, but for now, it’s still a concept only.High prices of devices and the general consumerist character of the Metaverse offer mean that audiences come from highly technologically advanced and economically developed GEOs. That is why the three countries that lead the world to strive towards Metaverse are the US, China, and Korea, all registering multiple Metaverse companies on their stock exchanges.
A lot of explaining will need to be done for the world to understand the newest solutions. For now, the studies suggest that even as much as 96% of U.S. citizens are not familiar with the basics of blockchain, NFT, and cryptocurrencies. This means they do not have an understanding of the building blocks that are fundamentals of the Metaverse, but it does not mean that the market is dry of targets.
Accessing Metaverse audiences
Advertising in the metaverse remains something to be shaped, but even today we can determine what will be most important for advertisers. Whether it’s new consumer behaviors or new doors that technology opens, it’s a must for you to embrace those soon enough to make the campaigns as effective as possible.★ A completely new sales funnel
New formats mean that advertisers will need to come up with new ways to guide users through the conversion funnel. Considering that the Metaverse experiences might resemble real-life shopping, advertisers may launch interactive and programmatic versions of Out Of Home advertising.For affiliates who want to capitalize on the Metaverse and NFT trend, it might be a good trail to follow. Finding out the latest UX trends, as well as understanding the new mechanisms, could help you understand which offers should you follow in your campaigns. Especially if the target audience will keep on growing at the same pace.
★ VR, AR, MR
Researchers claim that by 2024, the global spending on AR and VR technology will rise from $12 billion (in 2020) to even $72.8 billion. As Virtual Reality and Augmented Reality are the founding blocks of the metaverse, and a key to providing interactive and immersive 3D environments, there will most certainly be an increased demand for them. Especially with major companies intensifying their VR headsets investments – Zuckerberg’s Meta has only recently announced the first success of Project Cambria, the headset designed especially for their business-environment metaverse project.Affiliates can try to jump on the bandwagon also with e-commerce offers focusing on VR gear. It’s, once again, up to one’s creativity and advertising intuition to utilize trends to boost the campaign’s ROI.
★ NFT and crypto offers
Cryptocurrencies and NFTs have most certainly become the most widely known parts of the Metaverse, as the users fully embraced blockchain solutions. Drops and rises happen, but this does not change the fact that the audience is still interested in Non-Fungible Tokens and Cryptocurrencies.Blockchain defines how Metaverse approaches ownership of virtual assets inside the Internet 3.0. For now, NFTs are most often just the files, but soon they might become wearables, properties, and gadgets that the avatars can use.
Only in 2021, NFT’s overall trading spiked 21,000%, reached $17.6 billion, and reportedly sellers made a combined $5.4 billion profit on it. Cryptocurrencies aren’t growing at such an impressive pace, but the CAGR of the segment (Compound Annual Growth Rate) is expected to be a steady 7.1% until 2026.
Crypto offers and NFT are not the easiest to run for advertisers, so, therefore, we advise you to stay extremely alert and not to burn your budgets on ill-considered campaigns. Optimization in this vertical could become highly demanding, so make sure you stay data-driven and patient when figuring out your best-converting targets.
★ Play to Earn games
As the gaming community is probably one of the most open to Metaverse solutions, we did not have to wait long for blockchain technology to enter the area. That is where the emerging P2E (Play to Earn) industry came in and offered users a chance to earn cryptocurrencies and NFTs by playing mobile and desktop games. Gamification made Metaverse business operations fun for the users and has provided good learning platforms for everybody who wants to understand the concept in practice.
★ Virtually enhanced real-world advertising
AR and VR technology have not only allowed us to create completely new virtual worlds from scratch but also enhance what we see around us. Augmented Reality features have become a hot topic with live camera filters and the booming success of Pokémon GO ($1.21 billion of revenue in 2021 only) as examples.These solutions are steadily implemented by major apparel and furniture brands, as they allow a convenient try-on feature. For instance, the IKEA Place app uses AR so that every user can place a 3D model of a furniture piece directly in their room to see how it fits.
Stores are already offering QR codes with information about their offers, and some food producers add small QR codes so that customers can access recipes. It’s only one of the ways that online content can enrich physical shopping, and there surely will be a way for further development.
★ New forms of content
It is beyond physical possibilities to throw an event where an artist is able to perform live before 12.3 million people. But Epic Games managed to do just that with the 2020 Travis Scott concert in Fortnite—showcasing how Metaverse can push physical boundaries.Bypassing real-world limitations is one of the most appealing aspects of the Metaverse embodied internet. Virtual billboards could bring new quality to traditional advertising, and so will the VR-enhanced user-generated content.
Make sure that as an affiliate you stay alert, and follow the latest trends and innovations to utilize them in your campaigns. Although you do not need to get directly involved with Metaverse, you can always include the trends in your Internet 2.0 affiliate offers.
★ Advertising in social spaces
As for now, the Metaverse is a highly social space, where communities can share thoughts and spend time together, as well as do businesses. That is one of the reasons why more and more people seek opportunities to enter virtual reality, and brands want to capitalize on it by sponsoring these environments.Virtual malls where friends can ‘go’ shopping, thematic spaces and parties, concerts, conferences, and fashion shows. These are only some of the places for users to integrate at – all under a brand’s logo.
★ Highly purchase-oriented audiences
Based on what we are observing currently in the available Metaverse environments, the audiences are immensely motivated to spend money. Research shows that 75% of Gen Z shoppers have at least once in their lifetime completed in-game purchases.This is highly promising for the brands and advertisers, as it appears that not only the serious Metaverse idea enthusiasts are there to complete the purchases. This drive for shopping across the spectrum of audiences is something that advertisers should more than appreciate.
This also means that the Metaverse market can become broad, and not only luxurious. Common items and smaller-value purchases should provide a voluminous audience for campaigns of different types, too.
If you'd like to learn more about:- Tech advancements that allowed Metaverse introduction;
- Gaming audiences in the Metaverse;
- Cryptocurrencies in affiliate campaigns;
- Virtual world advertising challenges;
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Do you think affiliate marketing will enter the metaverse? Share your thoughts in the comments below!
Magda
