Adult Creator Patreon Campaign?

[RandomUser]

Hi everyone.

I'm not an adult advertising expert and I was wondering if - to your knowledge - launching an adv campaign to promote a Patreon page would be worth.

I've been looking into some ad network but I got some major concerns, especially in regard of signups tracking, for instance.
I mean, clearly I don't own Patreon.com and I can't add tracking code to its "Thank you for pledging" pages, so how am I supposed to evaluate campaign effectiveness otherwise.

There must be a reason why I'm yet to find any thread discussing that, after all...

Thanks in advance for clarifying this to me.

 

[Graybeard]

It will probably cost you $0.07 to $0.20 per *interested* visitor from what I am seeing so it boils down to how many convert. read :Community Guidelines | Patreon <<<see the 2nd to last paragraph

 

[RandomUser]

It will probably cost you $0.07 to $0.20 per *interested* visitor from what I am seeing so it boils down to how many convert. read :Community Guidelines | Patreon <<<see the 2nd to last paragraph

Hi @Graybeard and thanks for replying.

First of all, I'm not sure why you linked guidelines.
I've been an adult games creator on Patreon for the last 3 years, I'm an active member of their Creators Community -which so happens on Patreon invitation- and never experienced a single bump, being it a ban or a shutdown: therefore I believe I'm 100% complying with their "adult content" policies.
"What my campaign is about" should be adv network's concern -more specifically "adult" adv networks- so still not a problem I guess.

That said, "it boils down to how many convert": it's my main concern, exactly.
To be honest I don't really mind the "non-converting" kind of interest (no one does, I guess), but if that's the only option I'm left with, then I'm gonna prolly consider that as a "brand awareness" campaign...

 

[RandomUser]

So I am assuming you are not in the (real|hardcore) adult entertainment industry -- Porn, sex cams (or similar). ** I didn't catch *adult games* as long as the game's monetization strategy is not to sell (or advertise) hardcore porn then ...

Technically, I don't wanna sell nor promoting any game but my work.
It's 2D hand-drawn art featuring copyrighted chars (aka "parody") so I'll be fine as long as I don't sell the game.

I have no idea of what the conversion rate for what you are selling will be -- you haven't clearly stated just what you are selling.

The actual conversion should happen the very moment a visitor decides to start pledging and support my work (while getting access to content). Lowest tier is 1$ but still, it's not a "per copy" sale, it's support. Grants you access to my content in general, not just to the game.
There's a subtle yet substantial difference, but it's simple as that.
And yes, it's 100% hardcore stuff. Thing is, Patreon policy specifically refers to "actual people" (human actors and/or actresses) and yes, sex cams.
My content is kind of borderline, falls in the "xxx/erotic art" pool and it's tolerated as long as it stays behind a paywall and it's not publicly shown.

I think that the branding value idea is valid -- I have been doing something similar with a Twitter feed. I have been using Twitter as a *Landing Page* in the literal sense: that is were the costs I quoted came from. Conversions have been nil so far but I have only spent small money on a test.

I think the theory is valid -- get your wallet out and test it with your program. Start small and see if it shows promise

That's the only idea I can think of, I'm afraid.
I might be able to get a CTR based on "how many people landed on my page through my banners", but that's the furthest I can get with stats, I guess.
Would've loved to get "intel" on how they behave once there. Do they follow the page, do they click on something, how do they browse my page and (most importantly) do they actually turn into patrons, at some point.

Well, I guess I've been taking away lots of your time (and kindness) already. But would you mind me asking what do you mean by "test it with your program"? I'm not sure I can mention the network I was willing to use (I will if you or anyone says I can) but it seems like I also need some analytics software in order to monitor my campaign? That feels weird, I thought I could manage anything from network's panel.

Thanks in advance for clarifying this to me

 

[Graybeard]

I linked that part of the terms as so many times people start some business venture without any real knowledge of the host site's terms. If you feel that you are in compliance -- fine. The adult entertainment industry does not conform to those terms. So I am assuming you are not in the (real|hardcore) adult entertainment industry -- Porn, sex cams (or similar). ** I didn't catch *adult games* as long as the game's monetization strategy is not to sell (or advertise) hardcore porn then ...

I have no idea of what the conversion rate for what you are selling will be -- you haven't clearly stated just what you are selling.

I think that the branding value idea is valid -- I have been doing something similar with a Twitter feed. I have been using Twitter as a *Landing Page* in the literal sense: that is were the costs I quoted came from. Conversions have been nil so far but I have only spent small money on a test.

I think the theory is valid -- get your wallet out and test it with your program. Start small and see if it shows promise

 

[RandomUser]

I track with my own webserver logs, any white label that allows me to place Google-Analytics code -- I serve my own ads to traffic I buy. In the event that there is no Google-Analytics code available to me -- I am stuck with the sponsor's (or remote website's) stats -- which are usually pretty inflexible and in most cases rather crude.

Yup, that's likely to be my fate.
Adult Network told me I won't be able to track via Google Analytics...Well, I guess I'm gonna need to sit down and evaluate long term results, maybe comparing them with previous "built in" stats and graphs from Patreon itself.
As for saying, if there's any meaningful "absolute" ROI, I'm gonna notice somehow.

Thanks for your time!

 

[Graybeard]

I track with my own webserver logs, any white label that allows me to place Google-Analytics code -- I serve my own ads to traffic I buy. In the event that there is no Google-Analytics code available to me -- I am stuck with the sponsor's (or remote website's) stats -- which are usually pretty inflexible and in most cases rather crude.

You cannot track a website/page that you have no access to the back-end code. For example what happens inside my twitter feed is what twitter tells me -- not much. Raw hits and engagement on tweets.

Sure it would be nice to have better tracking stats but these free websites have a lot of traffic to track. I worked for a small website that had 200K uniques a day and we had some more sophisticated tracking but only for internal use.

 

[Graybeard]

Subscription art crowdfunder Patreon confirms $60M fundraise
Interesting there is some big VC funding here

Index participated in the round that two sources told us value the startup at around $450 million. The Series C also includes existing investors CRV and Freestyle, plus new back Draper Fisher Jurvetson via partner Barry Schuler. The funding brings Patreon to a total of $107 million raised.