Those of you who carefully check your AdSense ads may have noticed that they're now being served primarily from a DoubleClick URL rather than the pageads.googlesyndication.com URL you're used to. We heard some confusion over this topic from a few publishers, and we'd like to clarify a few misconceptions.
This change in the URL where the ads are served from is due to the DoubleClick ad serving cookie that we launched on the Google content network last year. Since this cookie is on the doubleclick.net domain, we've had to update our URLs to point to doubleclick.net, as well as to give you the associated benefits such as frequency capping and improved attribution.
However, this is only an infrastructure change -- there haven't been any changes to the ads themselves. The ads you see are still coming from AdWords advertisers or third-party advertisers, just as they were before, and it's not the case that you're now receiving 'DoubleClick ads' instead of 'Google ads'.
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