“Adsterra”/ “CPA
Welcome to Our Community
Wanting to join the rest of our members? Feel free to sign up today.

6 details help developers do App Store Optimization

Discussion in 'Guides, Case Studies and Tutorials' started by Mangosix, Aug 10, 2017.

  1. Mangosix

    Mangosix Affiliate affiliate

    24
    6
    3
    Hi friends, I mentioned some methods about how to do app store optimization before, as we all know that ASO is very important for app developers. So today I want to introduce some details about how to do it. Please read the following sentences.

    1. Use an Accurate App title


    App title is the most important factors to attract people to install your app. Because this can give people a profound impression if you choose a good title. Here are some methods about how to choose a good title.

    Title length is limited to 50 characters, but you would better restrict it no more than 23 characters. A too long title will be cut, so you need to make it concise. Also, avoid using professional terms, otherwise it will cause users’ trouble in understanding.

    In addition, your app major function should be included in the title. Because many users will give up installing apps when they don’t get useful information in it. What’s more, you can also include app brand in the title, which will expand app reputation and increase installs. Remember you would better not use this title that same with others. It will cause confusion and help other app increase installs.

    2. Create an Eye-catching App Icon

    Good app icon helps developers increase conversion rate. This is because the visual effect is more impressive. Before designing icon, you should analyze design rules on App Store. Then according to different models to design different suitable sizes and formats. And also make your app icon show the main function of your app. Try to use simple icon.

    Most people prefer to use keywords search to discover new apps or find apps whether they have heard about or not. They would like to show their intention by typing into the Store search bar. If you want to attract the audience to find your app easily, you had better fill keywords in the app title and description which match the user’s keyword search terms. With this method, it will strongly push your message same as showcase your app to the relevant audience.


    3. Choose Right and relevant Keywords

    Most people prefer to use keywords search to discover new apps or find apps whether they have heard about or not. They would like to show their intention by typing into the Store search bar. If you want to attract the audience to find your app easily, you had better fill keywords in the app title and description which match the user’s keyword search terms. With this method, it will strongly push your message same as showcase your app to the relevant audience.

    4. Create Attractive Screenshots

    App developers can upload 5 screenshots. While only 2 screenshots will be shown automatically, so you need pay attention to its arrangement. Put the most important elements in the former 2 screenshots, which will help attract users. And developers should design screenshot to let users know app functions and features.


    5. Gain As Much As Positive Reviews and High Ratings

    Over 70% users will look through reviews and ratings when they tend to download apps. Positive reviews and high ratings attract users to install, while negative reviews and low ratings cause users skip over this app without hesitation. Therefore, you need to try your best to get positive app reviews and buy high app ratings. To quickly achieve this goal, you can buy positive app reviews and high ratings from reliable company.

    6. Take Full Use of Good App Description

    When a user consider if download this app or not, they will have a look at the description of you app, so make the description with an attractive copywriting. Developers should include the most important information in top 3 lines and make it concise. Because concise and important information will make users know your app easily. And if your app recommended by celebrities and reported by famous media as well as got some rewards, you would better add this information to descriptions. It will increase users’ reliability and attract them to download. Also adding contact information in descriptions, it is also useful to increase app conversion rate. You would better add telephone number and address of your company to descriptions, which will not only make users keep in touch with you accurately, but also help you cultivate loyal users to increase installs lastingly.
     
    Last edited by a moderator: Aug 10, 2017
  2. Voluum
MI