Hey everyone, Thanks for taking a look (and offering advice ) with my follow along. I've been involved in digital for a little while now but decided it's time to move into mobile. Here's some background on my setup; Hosting : Beyond Hosting Network : F5 Media Tracking : CPV Lab Traffic : Mobile PPC Offer : Mobile download Payout : $1.20 The aim (like everyone) is to turn this campaign into profits as quickly as I can. I don't have time to dick around and have funds to throw at it (in reason; I'd prefer spending with purpose/knowledge rather than spending cash blindly). So to my first day stats 13/12/14; As you can see, my mobile lander/angle was a disaster. (My aim is to spend $20 on each angle/lander and move on.) The lander load time is under 1 second and simple (as I think it can be - Header, Pic, Call to Action). I'll create a stronger Call to Action with my next Lander. I was thinking about adding "FREE" to the lander, but understand quality issues creep in when adding this - therefore, I'll leave it out for now. Today I'll create 2 more angles/landers and load them up, ready to collect data. Regarding my ads, I decided to cut those ads where I've spent over $3.60 without a conversion and where ads have an ROI less than -50%. I'll continue to rotate at least 10 banner ads, cutting them on the basis above. If there's anything I'm missing, feel free to let me know. And if you can help me turn this bad boy into profits, I'd be forever in your debt!