12 Potential Ranking Factors for the Upcoming Facebook Search Engine

[djbaxter]

Facebook SEO and BeastRank: 12 Potential Ranking Factors for the Upcoming Facebook Search Engine
by Glenn Gabe, Search Engine Journal
October 9, 2012

a real Facebook search engine, which has the potential to turn the search industry upside down. Mark Zuckerberg explained at Disrupt a few weeks ago that Facebook will tackle search, and that they are ?uniquely positioned to answer the questions people have.? He also explained that Facebook sees about one billion searches a day, and that?s without even trying. Last, and most importantly, he said, ?At some point we?ll do it. We have a team working on it.? Facebook?s COO, Sheryl Sandberg, also commented about Facebook search recently, explaining how the recommendations of your friends can be important for users looking for information. She spoke about how the social network can tap into the ?wisdom of friends? over the ?wisdom of crowds? in a recent interview with CNBC...

Facebook has so much query volume now (one billion searches a day) that it would turn into the number two search engine overnight (behind Google). Google sees approximately 100 billion searches per month globally, and if Mark?s statistics are correct, then Facebook would come out of the gates at approximately 30 billion searches per month. And by the way, that?s with horrible search functionality in place now...

So what if Facebook launches a killer search engine? What will it look like and how will it work? And more importantly for digital marketers, what will the ranking factors be?

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[JamesQ]

I too am interested to find out what the ranking factors would be if Facebook were to introduce a search engine. I also wonder whether this could have anything to do with the mysterious launch that Facebook are holding soon.