“AIDA Email Campaign – Should Every Email Include a Sales Page Link?

[Mateusz2]

I have a question. I’m creating an email marketing campaign using the AIDA framework, targeting a warm audience.
Should every email include a link that leads directly to the sales page?

 

[T J Tutor]

Should every email include a link that leads directly to the sales page?

Is this "warm audience" on an email list you have built from scratch, or is it someone else's list?

 

[Mateusz2]

Is this "warm audience" on an email list you have built from scratch, or is it someone else's list?

My client's list that he created from scratch

 

[T J Tutor]

My client's list that he created from scratch

Are you mailing from the same domain that your client created the list with? If not, it's a mistake. Uniformity in email domain, characterization created at the time the relationship was created, and congruency with the niche subject are a must. Also, sending anyone from an ad direct to an offer is rarely a good idea, but there are exceptions when the audience knows you really well . I can do it with my lists because they are well established over more than a decade. Most all promos in my emails first go to one of my content sites, or one of my well established landers, before going to an offsite conversion page.