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  1. Adwool

    How to convert an ‘unconvertible’ traffic

    Building successful campaigns for affiliate marketing is a very complex subject, and marketers and industry experts have a lot of opinions on how to make the campaigns work. Some of those opinions are better than the others, but one fact remains: only 10 to 20% of affiliate campaigns will end up...
  2. Adwool

    Has CPI turned to the shade of CPA?

    Mobile traders are very concerned with the estimation of the financial efficiency of their promotional campaigns and achievements promoting on CPI basis (Cost per Install or per new customer). To evaluate the CPI it is possible to use a number of principles in order to learn the real outcome of...