I can only speak from someone that buys a lot of media and is looking for programs to buy volume traffic for and create and ROI for ourselves. If you're looking for publishers like us what you want to do is figure out what it costs you to generate a lead/sale. Then from their price you CPA/% a...
Honestly being an affiliate nothing makes me want to work with a merchant less then, them putting a bunch of restrictions on what I can do. Granted there's boundries such as things that would tarnish your brand. But in my opinion most things should be allowed. You want to use affilaites to help...
The reason for the large variance is that AM's are sales people. Good sales people make a killing and get what they deserve. Bad AM's deserve to make next to nothing. Also I think you'll find there's a large dispersion between the big corporate networks like CJ or SAS and the smaller CPA...
Honestly most Super Affiliates I know you have to have something to offer them. Just another affiliate program to promote probably isn't going to get you very far. If you're dealing with them directly an can offer insights into how you're promoting the programs yourself, profitably and think...
The short of it?
Networks:
Already have the affilates
have a structure for paying affiliates
have a structure to handle fraud
Offer top notch tracking
Of course doing it yourself you have to do all that stuff. Each of which can be problematic in it's own right. Honestly managing an affiliate...
Could work but the way it would need to be structured I think would be Virally ( not sure how you spell that ). Make something cool that they'd want to show their friends and that would get them some sort of discount themselves if their friend purchased, like a % offer their next purchase. So...
I concur with the best statement in here. Look for networks that support your product type. Are you a retail seller? If so look towards CJ, Share-A-Sale and Linkshare. If you're more in the CPA space look to Azoogle, Ads4Dough and Copeac. We turn a lot of advertisers back to a CJ or SAS just...
Honestly there's varying levels. Ads4dough used to run on Directtrack and I think it lacks a lot of things, number 1 being support. It's also a fairly expensive solution in my opinion for what it offers. So we moved over to Hitpath which is fantastic, but very expensive. So if you're looking for...
You should definately care and when you catch it stop it. However if you're proactive about these things and have the right TOS you should be ok should a situation arise. At least that's what we've been advised by our atty's.
I agree with 100% Linda. Nothing sucked as an affiliate more then a non-performing program.
Rather then just being concerned with how affiliates feel if you're an advertiser really consider your reputation in the eyes of affiliates. Certain sites & brands out there affiliates know work well...
Honestly this is a question I think most advertisers ask them self as they jump off the diving board into the affiliate space. My question would be what would the long term goal be to recruit a bunch of you own affiliates? That's a job unto itself. Why not stay focused on building new products...
If you're promoting a social network site you may look at CPA/CPL networks like azoogle, copeac. Most of the time you're going to have a lower barrier to entry and not get lost in the millions of other offers out there.
If you're looking at selling products and to provide feeds and things like...
Personally if you ask me theirs only 1 way to do it and do it successfully.
Put in the time to make relationships. Then help them and give them the tools they need to succeed. One thing I always liked about dealing with certain companies is them giving me what I needed for success. Keyword...
I keep hearing great things about HitPath you might want to check them out. If we went with another prepackaged solution I'd probably go with hitpath. They have quite a foothold in the Subprime CPA market.
A lot of the networks that own their own offers are running hitpath so I have quite a bit...
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