That is why we are running CPI offers only with own in-house media buying department and negotiate softer KPI for testing period. Usually hard KPI given by advertisers are organically formed by successful campaigns, but new sources cannot be that good on start.
"If the advertiser pays $X CPI and requires Y% CR to the Action in the app, then their CPA = CPI/CR.
For example, if Advertiser pays $1 CPI and demands 50% CR to registration, then they have a CPA of 1/0.5 = $2 CPA. (They require 2 installs to make a registration, so they are willing to pay $2...
Dear Mit pit, would you please specify what exactly is non incent? It would be good to get more detailed answers and points of view to have productive discussion.
Dear Friends,
Many of us might already noticed that running CPI offers is no longer easy as it was 2 years ago. Advertisers refuse to pay high payouts for simple installs and apply KPI rules for new campaigns.
I would like to exclude this kind of offers from this topic because in fact
CPI +...
Koro,
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zac,
Thank you for your answers, that cleared a lot for me.
Beside that I was looking into this topic on different forums and social groups.
I have found out that another important thing affecting the conversion rate is location of a SERVER.
It has to be located as close to the running...
Dear vaRos,
Thank you for your reply, you've helped me a lot.
Obviously, you know how to make clear one more important thing:
Usually, I am unable to open pin-submits' correct LP because I am opening from an incorrect GEO, using different ISP carrier or WiFi connection instead of 3G.
Would...
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