If you are targeting specific region, then you have to submit your site to UK directories for instance. The more UK websites you are linked with, the higher possibilities that you get higher rankings in google.co.uk.
If you don't rank well on search engines, its better to change your keywords. You can use some of the keyword suggestion or keyword research tools:
https://adwords.google.com/select/KeywordToolExternal
http://www.digitalpoint.com/tools/suggestion/
These are the techniques that belongs to black hat. It uses unethical ways just to get higher rankings. You'll have higher chances that Google and other search engines ban your site when engaging on these techniques.
Page Rank is the actual Google Page Rank of the web page linking to your website. If a website is being link to a website that has higher PR, possibility would be that your website will get a higher page rank.
Things you need to remember with regards to Alexa ranking:
· Ranks Individual web sites.
· Rankings not on a specific numerical frame.
· Lower the rank, more the traffic.
· Concerned with traffic
Don't buy for links, you could do free submission with these methods:
social bookmarking and networking
press release
article submission
blog commenting
forum posting
classified ads
It helps promote your blog. You can also participate on social bookmarking and networking.
If you love what you are doing it will surely come a long way.
How old is your site? If its still a week or month old, continue to build links. It helps your site get index. In order to that, engaging on the techniques such as blog commenting, social bookmarking and article submission helps.
Here's another list of DoFollow blogs:
http://anhblog.net/search-engine-optimatization/tutorial-make-money-online/101-best-do-follow-blogs-to-build-backlinks/
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