Yahoo to Distribute Contextual Ads on PDFs

[Geoserv]

Advertisers on Yahoo's Content Match network may soon see their ads appearing alongside Adobe PDF (portable document format) documents. In a new deal with Adobe, Yahoo will begin testing a program that will allow publishers to monetize PDFs with with contextually targeted text ads. The program, dubbed Ads for Adobe PDF, displays contextual ads in a side panel of Adobe Reader and Adobe Acrobat when a user views the PDF.

Source: http://www.clickz.com/3627721


Geoserv.

 

[mrcrowley]

Can't say i am a fan of adobes pdfs... its a slowww format. Most graphics heavy web pages load faster than a pdf file.

 

[Geoserv]

I dont like them either, but could be interesting to see this in action.

Geoserv