True that google are almost %70 of traffic, but keep in mind it's very hard and take a lot of time to accomplish google ranking. i think it's a good idea to focus in start with yahoo and bing search engines.
Google is the current market leader. So invest your money in Google Adwords. If you are planning for SEO, both Search Engines value the same SEO procedure. Both Google and Bing (yea , Yahoo is no more) counts backlinks.
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