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Why Social Traffic is the Ultimate False Idol of Internet Marketing
by Mark, Court's Internet Marketing School Blog
December 11th, 2008
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by Mark, Court's Internet Marketing School Blog
December 11th, 2008
Social traffic is a false idol? Pure heresy in the world of blogging. Thousands of bloggers have dedicated tens of thousands of blog posts to “how to get a rush of 20,000 visitors in three hours from Stumbleupon.”
From experience we can tell you it’s a great feeling to see hundreds (or thousands) of people hit your site over the course of a few minutes. In fact we used to gauge the success of a blog post by whether it attracted a lot of social traffic. There was only one problem. The social traffic never led to anything (like…money…for example).
Let’s put it this way. If social traffic were a food it would be cotton candy. Really sweet, but no substance whatsoever. If by hard work or good luck you happen to receive a big surge of traffic from Stumbleupon or Digg one day, you’ll find that it feels (tastes?) great, but it leaves you just as hungry as before it happened.
Why? Social visitors bounce off your site as quickly as they found it. They don’t click ads, they rarely subscribe to your blog, and they rarely link to you.
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