Whats the MOST influential book you've read about IM?

[Effect]

Looking for some suggestions for holiday reading...

 

[Luke]

It's not strictly about IM, but Ca$hvertising is a great book:
http://www.amazon.com/CA-HVERTISING-Ad-Agency-Psychology-Anything/dp/1601630328

Here is a list form my Kindle that I have recently read or I'm currently reading:

 

[Snoop]

Great topic also interested in this please

 

[thedavinator]

It's not directly related to IM per say, however, I've been reading "Do The Work" by Steven Pressfield which I'm really enjoying. Just about through it now. It's more less about learning how to fight through the "resistance" that each of us faces as we are going after our dreams.

Strangely enough. when it comes the the biggest dreams we'd like to accomplish, our brains also automatically conjure up the most resistance...for some reason or another. Fear, doubt, not enough confidence etc...

Anyways, it's a great read...sure you'd enjoy it

 

[T J Tutor]

Books about IM narrows the field of books most of us read. From an epic success for an IM author I think everyone needs to read Seth Godin's Performance Marketing and Joe Pulizzi's Epic Content Marketing. There are so many other great ones. Everyone should read Napoleon Hill and Dale Carnegie also.

 

[joshuaharwood]

It's not strictly about IM, but Ca$hvertising is a great book:
http://www.amazon.com/CA-HVERTISING-Ad-Agency-Psychology-Anything/dp/1601630328

Here is a list form my Kindle that I have recently read or I'm currently reading:

Totally agree with Luke on most of these (I say most, as I have not yet read the others but thanks Luke, Now I will)

A few other really good ones are:

1. Laws Of Success - Napolean Hill
2. Secrets Of The Millionaire Mind - T.Harv Eker
3. The Science Of Getting Rich - Wallace. D Wattles
4. Scientific Advertising - Claude Hopkins (This one is an absolute must for any marketer)
5. Launch - Jeff Walker