What is your favorite copywriting book?

[GustavoWoltmann016]

What are your favorite copywriting book?

One of my favorites are:

• The Copywriting Adweek Handbook - Joe Sugarman
  
• Scientific Advertising - Claude Hopkins

 

[Ben@Advidi]

Ca$hvertising
Ogilvy on Advertising
Gary Halbert Letter (not a book; it's a free collection, like a swipe file: www.thegaryhalbertletter.com/)
Hey, Whipple, Squeeze This
All Marketers Are Liars

 

[Kinsle]

i think the best books has already been mentioned so i'm going to add blogs which are also great on copywriting...

• psychotactics.com/blog
• digitalmarketer.com/blog
• copyblogger.com

Also permit me add one movie which every marketer should watch -
The Wolf of WallStreet!!!
One of the best lines in the movie is "We were selling garbage to garbage-men" Like it or not in this copywriting business - we find ourselves constantly selling not so great products (don't blame us as we clearly aren't product creators) - so we make sometimes a terrible product looks really with our copywriting!

 

[Ben@Advidi]

i think the best books has already been mentioned so i'm going to add blogs which are also great on copywriting...

• psychotactics.com/blog
• digitalmarketer.com/blog
• copyblogger.com

Also permit me add one movie which every marketer should watch -
The Wolf of WallStreet!!!
One of the best lines in the movie is "We were selling garbage to garbage-men" Like it or not in this copywriting business - we find ourselves constantly selling not so great products (don't blame us as we clearly aren't product creators) - so we make sometimes a terrible product looks really with our copywriting!

Very good point about Wolf of Wall Street! There are lots of excellent copywriting tips to be found from seemingly unrelated sources... anything about sales, influence (think political thrillers) or psychology is great.

 

[helpless]

i think the best books has already been mentioned so i'm going to add blogs which are also great on copywriting...

• psychotactics.com/blog
• digitalmarketer.com/blog
• copyblogger.com

Also permit me add one movie which every marketer should watch -
The Wolf of WallStreet!!!
One of the best lines in the movie is "We were selling garbage to garbage-men" Like it or not in this copywriting business - we find ourselves constantly selling not so great products (don't blame us as we clearly aren't product creators) - so we make sometimes a terrible product looks really with our copywriting!

completely agree, it should look at absolutely everybody

 

[tyoussef]

Ca$hvertising

really good book .
i didn't read it
but a friend of mine said that it's the top

 

[khosango]

Good book.

 

[azgold]

really good book .
i didn't read it
but a friend of mine said that it's the top

Yup, recommended reading for writing selling copy.

 

[Nishagupta]

Mine favorite is EMpower your writing by Farnoosh Brock

 

[azgold]

Mine favorite is EMpower your writing by Farnoosh Brock

Huh! Never heard of that one! Will have to look it up, thanks.

 

[Mansi shrivastav]

My favourite copywriting book is Ogilvy on advertising and the elements of style.