"Black Hat" techniques are unethical methods that some Web site owners use to get their site listed on search engines (and to obtain a high search engine listing). Here's a list of three common "Black Hat" techniques you should avoid since they could get your site banned.
1. Keyword stuffing:*Keyword stuffing is the overuse of keywords in a piece of content. Generally, this is repeating the same keywords over and over just to achieve a higher search engine ranking.
2. Invisible text:*Quite a few cheap sites use this tactic, which involves making keywords to be the same color as the background, so readers can't see the massive amounts of keywords, but search engine spiders can.
3. Doorway pages:*These are pages that regular visitors cannot see, but search engine spiders can. They are used to trick the search engines so that the site gets a higher ranking. Not only do they go against the rules, but they also hurt the visitor's experience. Who wants to see a site stuffed with keywords?
1. Keyword stuffing:*Keyword stuffing is the overuse of keywords in a piece of content. Generally, this is repeating the same keywords over and over just to achieve a higher search engine ranking.
2. Invisible text:*Quite a few cheap sites use this tactic, which involves making keywords to be the same color as the background, so readers can't see the massive amounts of keywords, but search engine spiders can.
3. Doorway pages:*These are pages that regular visitors cannot see, but search engine spiders can. They are used to trick the search engines so that the site gets a higher ranking. Not only do they go against the rules, but they also hurt the visitor's experience. Who wants to see a site stuffed with keywords?
