Ok, so this one is bugging me for some time now and i was unable to find the detailed answer, i come from the pops and native ads traffic and its perfectly understandable that in that traffic type, placement (or site id, or source) is a website where the ad is shown.
But what about push? its not a device where the push is shown, as i get multiple conversions with a different IP/user agent/platform from the same placement.
is it a group of devices that accepted notifications form a certain website?
But what about push? its not a device where the push is shown, as i get multiple conversions with a different IP/user agent/platform from the same placement.
is it a group of devices that accepted notifications form a certain website?