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What do you look for in a CPA network?

Discussion in 'General Merchant & Advertisers Forum' started by Shane, Dec 16, 2015.

  1. Shane

    Shane Affiliate Manager Affiliate Manager affiliate

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    Hey AffFixers.

    Was interested in hearing from some publishers on how they would rank the following criteria when choosing a network.

    1.Relevant, high converting offers. (high EPC's, incent/non-incent, multiple conversion methods CPI, CPL, etc.)

    2.Publisher Support (available AM's to discuss opportunities)

    3.Network tools (lockers, gateways, pop ups/unders, etc.)

    4.Payment frequency (weekly, bi-weekly, net20, etc.)

    Most of the top networks will be strong in all of these aspects.

    Of these 4 factors which 2 would say are most important to you?

    Thanks.
     
    Freshlydeals likes this.
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  3. Ron E. Fletcher

    Ron E. Fletcher Affiliate affiliate

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    I usually take care of payout and payment frequency. As well as good offers are fact.
     
    Shane likes this.
  4. Dr. Evil

    Dr. Evil Affiliate affiliate

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    I usually first focus on the offers and preview the landing pages of provided offers. If I think this will suitable for my traffic then I start to promote via those networks. I know if I contact them every network willing to pay weekly.
     
    Shane likes this.
  5. Dispply

    Dispply Affiliate Manager Affiliate Manager affiliate

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    However you may use own creatives
     
    Shane likes this.
  6. lrs1995

    lrs1995 Moderator moderator affiliate

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    These are two are most important for me.
     
    mcaffiliate and Shane like this.
  7. HCFGrizzly

    HCFGrizzly Affiliate Manager Affiliate Manager affiliate

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    The first thing I`m interested in a CPA network is the payout frequency, and of course, the commissions. :D
     
    Shane likes this.
  8. Mr. FOX

    Mr. FOX Affiliate affiliate

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    I judged to have the tools (content locking) and the payout frequency. The faster you pay the more I consider you.
     
    Shane likes this.
  9. threenerds2014

    threenerds2014 Affiliate affiliate

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    I always consider for any CPA networks are minimum payout as well as payment frequency.
     
    Shane likes this.
  10. Shane

    Shane Affiliate Manager Affiliate Manager affiliate

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    Exactly, we always encourage pubs to try and get to weekly payouts by proving their quality. If the quality is there we work to get you paid quickly, and often.
     
  11. Shane

    Shane Affiliate Manager Affiliate Manager affiliate

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    Glad to hear that! The tools are the Networks commitment to the publishers that they are looking to optimize and scale campaigns. Payment terms are always negotiable.
     
  12. richie_adnium

    richie_adnium Traffic Manager Traffic Manager affiliate

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    I'm surprised no one's mentioned ease of use/user interface/navigation

    That's an important one to me. Offers are everywhere
     
    Shane likes this.
  13. Sammy Dwight

    Sammy Dwight Affiliate affiliate

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    Ya do agree with offers are everywhere but the payment frequency and the payout aren't the same. I think this is the most vital part for any CPA network.
     
  14. Shane

    Shane Affiliate Manager Affiliate Manager affiliate

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    That's a really good point Richie. If you can't navigate the dash all the other stuff doesn't really matter.
     
  15. skyfallsdown

    skyfallsdown Affiliate Manager Affiliate Manager affiliate

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    I think the most important part is less scrubbing and good affiliate managers . If you can bring quality and volumes you can be moved to better payment terms and ask for payout bumps .
     
    Shane likes this.
  16. Shane

    Shane Affiliate Manager Affiliate Manager affiliate

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    I agree with you about the good AM's, but instead of "less scrubbing" we prefer NO scrubbing.
    And of course terms and bumps are always negotiable with quality traffic.
     
  17. Acura

    Acura Moderator moderator affiliate

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    Weekly payments and good offers and support :)
     
  18. Ninja Marketer

    Ninja Marketer Affiliate affiliate

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    I usually look the trusts of the network as well as the number offers and minimum payout. Normally all the networks pay net30 but the minimum payouts are different.
     
  19. Connor Burfeind

    Connor Burfeind Affiliate affiliate

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    What would be a payout frequency that you should be pleased with? How about a minimum payout?
     
  20. New Marketer

    New Marketer Affiliate affiliate

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    For me I like payout frequency as well and it should be net7 and the minimum payout limit should be $10
     
  21. TrafficBroker

    TrafficBroker Traffic Manager Traffic Manager affiliate

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    90% think about Payment cycle and offer conversion rate.
     

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