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The way web audiences are measured could be ripe for an overhaul, according to two reports out this week.
Measurements based on page-views and cookies (small text files which track net use) could be affected by changing user behaviour, the studies warn.
Net measurement firm comScore found cookies used to track user behaviour could be being over-counted.
A separate study argues that page-view measurements are outdated due to an explosion in audio and video content.
Read more
Measurements based on page-views and cookies (small text files which track net use) could be affected by changing user behaviour, the studies warn.
Net measurement firm comScore found cookies used to track user behaviour could be being over-counted.
A separate study argues that page-view measurements are outdated due to an explosion in audio and video content.
Read more
