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Title tags on image and text links

pow-wow

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I read some articles and ebooks of how people do this for SEO, placing <img alt="xbox 360" title="xbox 360" src=...> for the link of an image file.

Does it have any advantage?
 
Yes, of course it will help your images get ranked for the keywords contained in the alt attribute in Google image search.
 
The alt is best for seo and google image purposes whilst title is good for usability as when people mouseover the image the title content will show in the browser.
 
The Alt Image attribute is completely ignored by google unless the image is clickable as a link, then it takes the place of anchor text and carries weight for both the anchor page and the target page as it falls into the 'bridge' position.

Anyone not knowing what the 'bridge' position is ask & i will explain it. :)
 
Are you sure it's ignored? I thought they used it for Google Images?

Bridge? Go on then...
 
I was replying to the question asked which related to SEO "how people do this for SEO, placing". I will state again the alt text is ignored fr SEo weighting unless the image is a link. I am not talking about image search usability etc etc, I am stating a reply to the original question.

Also, if you watch what Matt Says, he says 'we understand what the image is about', the image, not the page etc.
 
OWG is right, the Alt is used in Google Image Search, but not in Search Ranking for organic search results. Don't forget that Alt is an abreviation for "Alternative" intended to be an alternative for the picture itself. It should therefore go somewhere towards describing the content of the picture or graphic.

For example "Large red Widget with circular flange"
OR
"Logo for the Widget Makers Trade Guild"
and so on.

Don't forget accessibility problems for the partialy sighted who may be using an audio browser. Just imagine how it must sound to them when every picture is read out as a bunch of concentrated Keywords. Then there is the Accessibility legislation itself to comply with such as in the UK there is DDA Compliance to take into account.

Now as Firefox and some other browsers don't display the Alt as you mouse over the image, but do display the "Title" it has become comon practice to use the previously much ignored "Title Attribute which was mainly ignored in the past. Consequently, the image Title is often a direct Copy (or slightly rewritten version) of the Alt.
 
OWG i would like to know more about 'bridge' position which you have denoted above. As you said above please make one thing more clear and it's the impact of Alt tag is ignored by Big G and only considered when making the image as a link.

Means only when we use any image as a link to another page with Alt attribute is covered by google.

Amit
 
The alt image carries no weight for normal SEo on page optimisation. It IS best practice to use it due to usability, but IF the image is a link, then the image tqakes on new importance as seaerch engines place more weight on links. With the image as a link, the algorithm has no knowledge of what the image is about, so the text used in the ATL atribute becomes the equivalent of anchor text.

But, as matt C says, if you spamm your alt attr, then you will be seen as a spammer, in much the same way athat the keywords meta is ignored unless it is abused.

As for the 'bridge', it is simple. There are three main elements in a link
1. anchor page
2. target page
3. anchor text

The anchor text is a bridge between the two pages, by this I mean to say that it is seen by the algorithm as appearing on BOTH the anchor page AND the target page. It is effectively lifted up, and placed on the anchor page (which is why the anchor text is so important). Now there are alos huge factors like semantic relevance, and if when the anchor text is placed on the target page it has semantic relations to the content, then again it becomes a far more powerful link.

Hopefully that has explained the bridge function of the anchor text. :)
 
This is where it`s a bit confusing. Not trying to promote one of my sites here, but I can best describe what I`m saying by posting the link.

Outdoor Living Products

When I placed the images on that site via my online editor I inserted a description in a box, by replacing the image code, which is non-descriptive of course.

Now, when I`m on Firefox, and hover over an image, those words I put in show up, eg Strathwood Falkner Lounge Deep Seat Arm Chair. But, that appears under Miscellaneous Properties, NOT under Alternative text. Next to Alternative text it has the word Missing next to it.

Yet, I`ve just clicked on an image on this forum, and I see the words Your Advert Here next to both Alternative text, and Misc Properties > Title.

So, my question is, am I missing out by not having the description next to Alt. Text, and if so, how do I go about inserting it?
 
Alt text and anchor text are two separate things all together.

Alt is for usability and anchor is for search.

OWG gives a very good example of this as does TeamPlayer.

KP
 
<img src="kingpin.jpg" height="200" width="200" alt="The Best SEM In The World">

Ok, a little far fetched but that is how you do it.

Obviously with sizes that suit your image accordingly.

KP
 
I`m a bit surprised that no one here managed to give me the code to use, which I`ve now found elsewhere. This is all I was after. :lol:

<img src="/images/picture1.jpg" alt="Relevant ALT text" title="Descriptive TITLE text">
 
I am still a bit confused as to the difference between alt and title tags? Can anyone clarify 100% on the purpose of each and the best way to format them?
 
The alt tag means "alternative text", when you hover over a link/picture you will get a little pop-up telling you what that picture is.

The title is telling the user and the search engines what that link is called.

If I just held up a 50 pence peice and never said a word, you would just look at me and probably say "whats that for?"

But if I held it up and said "Heres 50p, go and buy a can of pop" you'll know exactly what it is and what it is for.

Make sense?

KP
 
Yeah it makes sense. Alt(ernative) for images and title for links to help the visitor decide whether they want to click on the link. But should you make each one keyword rich or will it have no effect on SERPs?
 
MI
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