1) What are the main things you get penalized for and how are the penalties applied? I don't mean stuff like fraud -- I mean, for example, stuff like having a destination URL that just redirects to a product site (ie not having a real landing page). And do penalties spill over to your other campaigns?
2) I have seen some people writing about examining raw search queries for your campaigns, for example with the purpose of identifying negative keywords. Can someone tell me where to find that data in AdWords (or are people using some external tool)?
3) On Zac Johnson's guide to PPC that is sticky'd in this forum, he mentions that when testing an offer he only uses the Content Network, mainly because you don't have to have your own landing page and quality score is less of a factor. a) Is this true? b) Is this a strategy you would recommend?
2) I have seen some people writing about examining raw search queries for your campaigns, for example with the purpose of identifying negative keywords. Can someone tell me where to find that data in AdWords (or are people using some external tool)?
3) On Zac Johnson's guide to PPC that is sticky'd in this forum, he mentions that when testing an offer he only uses the Content Network, mainly because you don't have to have your own landing page and quality score is less of a factor. a) Is this true? b) Is this a strategy you would recommend?
