Setting up PPC Campaigns

[djbaxter]

Setting up PPC Campaigns
Lisa Raehsler
September 5, 2012

One big mistake advertisers make is jumping into keyword generation without having a clear planning phase. Before accessing the ad platform or any buttons are pushed, there are three core planning factors to consider that will determine your approach to account set up.

• Goals: This will determine the networks you target, the type of keywords, ad copy, and so much more. A branding goal is very different from a sales goal, so as you can see, the approach to the account is determined by its goal.
• Budget: While its true there is no minimum budget for most of the ad platforms, you're limited by your budget. Every monthly budget is divided by the number of days per month to give you the daily budget. Some low budgets won?t allow the campaigns to run properly because there simply isn?t enough budget per day to afford a significant amount of clicks. If your budget is low, focus only on the most relevant of campaigns.
• Relevance: Considering the above, you want to focus on the keyword themes that are closest to your business and goals, and that will fit into your budget. As your budget increases, it's appropriate to target searches that will broaden reach, but may be slightly less relevant.

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[grasshoppersean]

Thank you for this post mr b. ppc is my next challenge and this article gives me a start.

 

[UKB2BData]

Thats a good article. I would also add a few pointers from my own painful experiences with PPC, specifically adwords.

* Use exact match when searching keywords to get accurate figures as possible
* Use exact match when using keywords within a campaign
* Find and use negative keywords to ensure your not paying for clicks that are unrelated, especially when using broad match keyterms
* Set your budget low initially, and check the stats every day
* Write ads that have high relevancy to your landing pages, this will improve your quality score and mean lower CPC
* If you need to adjust the content on your landing page to reflect the ads, again to improve quality score

Just a few pointers, hope it helps

 

[patco]

PPC is a good way to promote your websites if you can break to be in a profit easy... If you have a tumblr blog for example it's not a very good idea using it... You just need to have an excellent designed and full with info website about affiliate maybe to be in a profit easy after one successful PPC campaign!