Separate Google adwords and yahoo ppc

[imwebdev]

Hi everyone,

Wondering if anyone can help me with this.
We have a very large site that gets substantial traffic, mainly through Google Adwords and Yahoo PPC. The problem is that we cannot figure out the best way to track traffic. Google Analytics is OK to track Google Adwords, but it does not separate Yahoo PPC traffic - it lumps PPC and organic into one heap.

Does anyone know of any services or log analyzers that can split this data in any way?

Cheers

 

[Linda Buquet]

Hi imwebdev,

I'm not an analytics person at all but how about this???

Tool: URL Builder - Using Yahoo as a source in the parameter with the Analytics URL builder?

Here's another way or example - using Yahoo in source parameter.
Google AdWords Learning Center - Tracking Your Advertising Campaigns

I did a Google search for "yahoo and adwords PPC analytics" and found the info here:
The Secret of Tracking Yahoo! Keyword Data in Google Analytics

Not sure if that's what you need?

 

[imwebdev]

Thanks Linda!
I was trying to see if there were any programs out there that could separate the PPC from Organic without using special tags, as we have a huge number of campaigns running. But there seems to be no easy way, so we may have to sit down and tag each ad to get the results we are after!

Thanks for finding those links! Very helpful!

Cheers