There are many free blogs and article available for SEO on page and off page optimization. You can read and learn by it.
On page optimization means send strong signal to SE by add various kind of meta tag and other activity.
Of page optimization means generate back link and visitor traffic by link building method.
You may simply just search at the world wide web for search engine optimization that what is it actually. I did implemented SEO for one of my website design service companies site and it is providing me with great results.
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