Everyone vies for a high page rank. Everyone wants to get it by hook or by crook. The truth is that PR is not equal to search engine traffic. Yes, you read that right. If your site enjoys a high page rank but you don’t use the right keywords, then you cannot expect to get search engine traffic. This necessitates the need for the right SEO mindset. It is important to note that a high PR page will get indexed faster. However, it does not ensure traffic. That depends on your content and other factors.