SEO Dictating Newspaper Headlines

[temi]

News.com.com says the art of writing newspaper headlines is changing due to reliance on search engines for traffic to newspaper archives. Forget about clever puns, double entendres and witty analogies: 'News organizations that generate revenue from advertising are keenly aware of the problem and are using coding techniques and training journalists to rewrite the print headlines, thinking about what the story is about and being as clear as possible.'
full story: Slashdot | Newspaper Headlines Bow to SEO Demands

 

[OldWelshGuy]

This is what we in the trade have called website copywriting. It is different to normal copywriting as you have to have a basic understanding of SEO and the search algorithms. Clever bloggers do just this, and it is why blogs appear so high up. They are a better source of news.

Newpaper headline "Beach party bonanza"
Blog headline " Ship runs aground on devon coast"

Which one do you think will get the most traffic?

 

[temi]

the second one will generate more traffic, keyword rich and to the point