So I am new, obviously, but one thing that is confusing me a bit is key words. When you find a good phrase or keyword to use via the google keyword tool, are you suppose to use only that keyword/phrase in your meta tags and backlinks? Or do you use all the tags you can think of, plus the one that you picked from the tool? This is one thing I am unclear on. I'm not even sure if I am wording my question right.