Quality of Google+ traffic?

[croklinjo]

I was wondering if any of you guys use Google+ to generate traffic. Specifically, I'm interested in 2 things:

1) Do they click on ads and/or buy stuff? So if I have a big group/community or a profile with a lot of followers (I guess that's what they're called?!) that is targeted around certain niche, how good is that traffic compared to for example Pinterest, Facebook or even SE traffic?

2) What niches and demographics are dominant on it, from your experience? I know that Pinterest is heavily in favor of women oriented niches such as fashion, food, recipes etc, so I was wondering whether Google+ is similar in that regard.

Cheers

 

[Dario]

I am using them for my video to rank them higher and it`s working extremely well.

 

[azgold]

I've not had the same luck as Darster but I've not gained many followers yet. I'm using it for a website, which has gotten me a tiny bit of extra traffic. However, I freely admit that I do not devote as much time to it as I should.

 

[PiQano]

lot of ppl using G+ to get HQ Backlinks to their websites ..

 

[newlxx]

I have used G+ to help me rank my videos.

 

[krogertek]

I've noticed that people mostly use G+ for backlinks and SER... not for information or really following someone's posts.... but this is only my opinion.

 

[xploit]

Ive seen G+ being targeted by sharing in particular circles

Generally its just so Google sees your content and gives it a social boost with others +1ing though I believe

 

[servandosilva]

Buying or not depends on the niche and your audience. Not on the social network they're reading you.

 

[partnersedge]

So far I've mostly used it to link my site using the publisher tag for an enhanced business listing. Hopefully more benefits will come.