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Plural or singular keywords?

burningb

Member
Plurals? May seem a dumb question but when you search a certain keyword in plural it may have say 50000 people searching for it, but search in the singular it may have 15000. Should u focus on one or the other or just try and grab the ones on the smaller search?

I ask coz I noticed jays wineaeratorworld he focused on the singular

Anyone?
 
MI
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